PRecious boosts digital integration with new hire as it marks three years in PH

PRecious Communications is marking its third year in the Philippines with plans to boost its digital capabilities, appointing Hannah Kiwahko (pictured, right) as associate country lead to drive stronger integration of PR and data-driven digital strategies.

The multi-market agency has grown 2.5 times year-on-year since establishing its Philippine presence in 2022, fuelled by partnerships with both global enterprises and homegrown startups. Its roster includes Visa, Igloo, Globe, Zed, and Thinking Machines - OpenAI’s first boutique consultancy partner in Asia-Pacific.

A veteran with more than a decade of experience in digital and performance marketing, Kiwahko has led award-winning campaigns for brands in FMCG, healthcare, and pharmaceuticals.

Don't miss: What's driving PR agencies to expand in the Philippines?

Kiwahko, who will work alongside regional VP and country lead Paolo Alba (pictured, centre), said in a statement to MARKETING-INTERACTIVE: “I have always been fascinated by the power of PR to shape narratives and influence how stories are told. What excites me most about this new role is the opportunity to combine the timeless credibility of PR with the agility and measurability of digital.”

“In today’s era of AI-driven search and fast-evolving platforms, my immediate focus is to ensure the stories we tell for our clients not only build credibility but also achieve stronger visibility where it matters most. By blending PR’s influence with data-driven digital strategies, we can future-proof brands and make sure they are visible, authoritative, and resonant in an ever-changing digital landscape,” she added.

With the Philippines’ economy maintaining one of the fastest growth rates in Southeast Asia - forecast by the University of Asia and the Pacific to hit 5.8% in Q3 2025 - PRecious Communications is leaning into the country’s digital momentum. The Philippine Statistics Authority reported that the country’s digital economy was valued at 2.25 trillion pesos (US$39 billion) in 2024, accounting for 8.5% to the country’s GDP.

“The Philippines is not just one of our fastest-growing markets in Southeast Asia. It is redefining what is possible for our industry,” said Lars Voedisch (pictured, left), founder and group CEO of PRecious Communications. “From a surging economy to a tech scene embracing AI at warp speed, the nation is pulling private and public forces together to build a future-ready workforce. The momentum here is electrifying, and we are all in, driving new growth frontiers not just in the Philippines, but across the region.”

Alba added that the agency’s long-term commitment remains rooted in supporting both regional expansion and local innovation. “Since our establishment in 2022, it has been our mission to champion the Philippines’ digital economy. Leveraging the strength of our network, we have been supporting the growth of Filipino companies in Southeast Asia and the expansion of regional brands in the Philippines,” he said.

“As we invest in new technologies and strengthen our digital capabilities, we look forward to driving more integrated solutions for our partners in the Philippines and across the region.”

Experts previously told MARKETING-INTERACTIVE that digital has become increasingly prominent in the Philippines as brands shift to social-first, influencer-driven, and video-led communication, with consumers highly engaged in vlogs, gaming, fintech, and eCommerce. 

The Philippines is establishing itself as a growth market for public relations, driven by its engaged digital population, vibrant media environment, and strong demand for content-focused campaigns. This has prompted a wave of Singapore-based agencies to enter the market, among them PRecious Communications.

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