#PRAwards 2020: The winners list unveiled

Edging out stiff competition, Grab and AKA Asia emerged as the champions in their field, bringing home the titles of "PR Awards Brand Champion" and "PR Awards Agency Champion" respectively. The companies beat out 199 companies who were competing for the titles at Marketing magazine’s seventh annual regional PR Awards.

Grab claimed the coveted “PR Awards Brand Champion" title having earned three gold and four silver trophies.

Across the five campaigns entered, the “Grab for Good” campaign made the cut and won two gold trophies. Grab Indonesia’s “GrabBike #AntiNgaret” campaign took home one gold trophy in the Best Media Relations Strategy category which was done in partnership with Ogilvy Indonesia, Image Dynamics and Grab Philippines’s “GrabFood: Improving Lives through Food” won the silver trophy in the Best PR Campaign: B2B category, which was done in partnership with JDVM Marketing Communications.

It was a close fight for Changi Airport Group who bagged four gold, one silver and one bronze trophies for its Jewel Changi Airport Launch campaign in the Best Event-Led PR Campaign, Best Launch/Re-Launch Campaign, Best PR Campaign: Lifestyle & Travel, Best PR-led Integrated Communications, Best Regional PR and Best Use of Social Media categories.

Coming in third place was Manulife Singapore securing three gold, two silver and one bronze trophies for three of its campaigns in partnership with AKA Asia. “Museum of Claims” was the campaign that really stood out to judges and bagged one gold, one silver and one bronze trophies.“Stop the Drama”  bagged one gold and one silver trophies while “Mrs Fortune Teller” earned one gold.

With an incredible haul of three gold, four silver and two bronze trophies, AKA Asia has come out on top as the “PR Awards Agency Champion”.

The team won across categories such as Best CSR Communications, Best Engagement for a Targeted Community, Best Launch/Re-Launch Campaign, Best PR Campaign: Banking/Financial Services, Best PR Campaign: Bars & Restaurants, Best PR Campaign: FMCG, Best PR Campaign: Government/Public Services or Non-Profit, Best Use of Technology and Most Creative PR Stunt in collaboration with Deliveroo Singapore for its campaigns “Deliveroo Food Market - Taste the Future”, Impossible Foods’s “Launching Impossible: The Future of Food”, “Mrs Fortune Teller”, “Museum of Claims”, and “Stop the Drama” with Manulife Singapore and “Tiger Born in Singapore” which was done in partnership with Tiger Beer.

Coming in at second place amongst agencies was CampaignLab, which won two gold and one silver for its campaigns “The Ultimate Internship” and “The 5G Hotel” in partnership with OPPO and one bronze for FUJIFILM’s “Social Dining” campaign.

Biz-Eyes and Edelman Malaysia put in strong performances and came in a joint third place. Biz-Eyes took home two gold and one bronze for its partnership with Coca-Cola Vietnam and Unilever Vietnam in the Best PR Campaign: FMCG, Best Use of Content and Best Use of Micro/Niche Influencers while Edelman Malaysia bagged one gold, two silver and one bronze trophies in the Best Crisis/Reputation Management Strategy, Best PR Campaign: Beauty, Best PR Campaign: Health & Pharmaceuticals and Best Regional PR for the partnership with Nissan Asia & Oceania, Novartis, Telekom Malaysia and Unilever.

Other notable agency winners include Access Communications, Astro Entertainment, Food News Integrated Marketing Agency, Ogilvy, Tate Anzur and Touch PR & Events, while brands such as INTI International University & Colleges, National Council of Social Service, National Heritage Board, Procter & Gamble, Singapore Post and Unilever also performed very well across the different categories.

The Marketing magazine team would like to extend a huge thank you to our entire judging panel for giving up their valuable time to thoroughly review and score every single entry. We’d also like to thank our official partners, freeflow productions for their contributions. Freeflow productions is a video production house that believes in the power of storytelling to connect brands to their audience. freeflow is a motley crew of content creatives, directors, producers, editors and graphics artists, providing a one-stop shop for any film production needs.  Congratulations to all of our finalists and outstanding winners, we look forward to seeing more of your excellence in 2021!

You can view the full list of winners here.

PR Awards Champion - Brand
• Grab

PR Awards Champion - Agency
• AKA Asia

Best Corporate Affairs Strategy
• Gold: Grab for Good - Grab
• Gold: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 - INTI International University & Colleges
• Silver: Sampai Bila - British American Tobacco Malaysia• Sampai Bila - British American Tobacco Malaysia
• Bronze: Leading Conversations on the Future of Health - Philips

Best Crisis / Reputation Management Strategy
• Gold: Unifi- Second Chance (Satu Peluang) - Telekom Malaysia
• Silver: Regaining Trust & Restoring Public Confidence in the Singapore Postal Service - Singapore Post
• Bronze: Managing and Minimising Issues: Navigating Gojek’s Launch in Singapore - Gojek

Best CSR Communications
• Gold: Stop the Drama - Manulife Singapore
• Silver: Nespresso One Pod at a Time - Nespresso
• Bronze: Live Healthier Lives - Sun Life Malaysia

Best Employee Engagement / Internal Communications
• Gold: Every Delivery Counts - Singapore Post
• Silver: Welcome home, JLL! How JLL turned an office move into a housewarming party for our people - JLL
• Bronze: AR You Ready for HEY! - Nanyang Technological University, Singapore

Best Engagement for a Targeted Community
• Gold: Mrs Fortune Teller - Manulife Singapore
• Silver: Gamestart 2019 - Eliphant
• Bronze: Anugerah Guru Inspirasi McDonald’s 2019 - Gerbang Alaf Restaurants

Best Event-Led PR Campaign
• Gold: Singapore Night Festival - National Heritage Board
• Silver: Jewel Changi Airport Launch - Changi Airport Group
• Bronze: Porsche Taycan APAC Premiere - Porsche Asia Pacific

Best Insights-Driven PR
• Gold: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 - INTI International University & Colleges
• Silver: Rebound and Go Digital - Telkomsel Transformation
• Bronze: The Longevity Agenda - Prudential Assurance Company Singapore

Best Launch / Re-Launch Campaign
• Gold: Jewel Changi Airport Launch - Changi Airport Group
• Silver: Launching Impossible: The Future of Food - Impossible Foods
• Bronze: Launch of Raya Sempoi - Touch ‘n Go eWallet

Best Media Relations Strategy
• Gold: GrabBike #AntiNgaret - Grab Indonesia
• Silver: The 5G Hotel - OPPO
• Bronze: Cadbury FC - Mondelez Malaysia

Best PR by an In-House Communications Team
• Gold: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 - INTI International University & Colleges
• Silver: Grab for Good - Grab
• Bronze: Innovation with a Human Touch - Sumitomo Mitsui Banking Corporation

Best PR Campaign: B2B
• Gold: Accelerating Cloud for ASEAN’s Digital Economy - VMware
• Silver: GrabFood: Improving Lives through Food - Grab Philippines
• Bronze: Barco APAC Media Outreach - Barco NV

Best PR Campaign: Banking / Financial Services
• Gold: Museum of Claims - Manulife Singapore
• Silver: Towards a Cashless Lifestyle with GrabPay - Grab
• Bronze: From Everyday Insurer to Innovator – How NTUC Income makes a Difference in the Digital Age - NTUC Income

Best PR Campaign: Bars & Restaurants
• Gold: Singapore Cocktail Festival 2019 - Curated Asia
• Silver: The World's 50 Best Restaurants 2019 - William Reed Business Media
• Bronze: Deliveroo Food Market - Taste the Future - Deliveroo Singapore

Best PR Campaign: Beauty
• Gold: Power of Night - Estée Lauder
• Silver: Dove Deo Dry Serum Intensive Renew: The New #UnderarmHolyGrail - Unilever Philippines
• Bronze: #VirtualPlasticHunt - Unilever

Best PR Campaign: Electronics & Gadgets
• Gold: The 5G Hotel - OPPO
• Silver: Philips Shaver S9000 Prestige: Raising the Bar on Male Grooming - Philips
• Bronze: Social Dining - FUJIFILM

Best PR Campaign: Entertainment
• Gold: Prudential Marina Bay Carnival 2019 - Prudential Assurance Company Singapore
• Silver: Disney on Ice 2019 - Feld Entertainment
• Bronze: Viu Originals - Keluarga Baha Don & Kopitiam: Double Shot Launch - Vuclip Malaysia

Best PR Campaign: Fashion, Apparel & Accessories
• Gold: 2019 Collection '13' Launch - Gentle Monster
• Silver: Profiling the Serpenti Seduttori – The Seductive Icon: Born to be Gold - Bvlgari
• Bronze: Puma House Of Hustle - Puma SEA

Best PR Campaign: FMCG
• Gold: OMO Wakanda, The Magic of Real Play - Unilever Vietnam
• Silver: Tiger Born in Singapore - Tiger Beer
• Bronze: #BijakBerplastik (Being Wise about Plastic) - Danone-AQUA

Best PR Campaign: Government / Public Services or Non-Profit
• Gold: Beyond the Label - National Council of Social Service (NCSS)
• Silver: Stop the Drama - Manulife Singapore
• Bronze: Singapore Night Festival - National Heritage Board

Best PR Campaign: Health & Pharmaceuticals
• Gold: Abbott Ensure: Stand4Strength Challenge - Abbott
• Silver: Novartis - Be Pso Positive - Novartis
• Bronze: Eu Yan Sang 140th Anniversary Experience Centre - Eu Yan Sang

Best PR Campaign: Lifestyle & Travel
• Gold: Jewel Changi Airport Launch - Changi Airport Group
• Silver: The Smart Cookie Traveller - DoubleTree by Hilton
• Bronze: Return of an Icon - Raffles Hotel Singapore

Best PR-led Integrated Communications
• Gold: Jewel Changi Airport Launch - Changi Airport Group
• Silver: Pantene Wanita Besi - Procter & Gamble
• Bronze: UNIQLO Launch in Vietnam - UNIQLO Vietnam

Best Regional PR
• Gold: Grab for Good - Grab
• Silver: Beyond Product and Technology: Nissan EV For Sustainability - Nissan Asia & Oceania
• Bronze: Jewel Changi Airport Launch - Changi Airport Group

Best Use of Advocates
• Gold: Pantene Wanita Besi - Procter & Gamble
• Silver: Break The Silence - Grab
• Bronze: Beyond the Label - National Council of Social Service (NCSS)

Best Use of Celebrities / Influencers
• Gold: GOMO Rapology - Singtel
• Silver: Jollibee’s “Best Twirl Ever” with Catriona Gray - Jollibee Philippines
• Bronze: Nyalakan Indonesia - OCBC NISP

Best Use of Content
• Gold: OMO Lupin (Greener for Vietnam) - Unilever Vietnam
• Silver: One of Us - Temasek
• Bronze: Sydney Thunder Feeds The World - Sydney Thunder

Best Use of Micro / Niche Influencers
• Gold: The Ultimate Internship - OPPO
• Silver: Watsons Wellness Campaign - Watsons Philippines
• Bronze: Coca-Cola Tet 2020, The More The Merrier - Coca-Cola Vietnam

Best Use of Social Media
• Gold: Jewel Changi Airport Launch - Changi Airport Group
• Silver: #OurHawkerCulture - National Heritage Board
• Bronze: SCDF Social Media: Breaking the Internet with Memes and Catchy Public Education Content - Singapore Civil Defence Force, Corporate Communications Department

Best Use of Technology
• Gold: The 5G Hotel - OPPO
• Silver: Singapore's first "Netflix for Cars" - CARRO
• Bronze: Museum of Claims - Manulife Singapore

Most Creative PR Stunt
• Gold: KFC "Michelin Impossible" - KFC Australia
• Silver: Cybersecurity and Comedy - Kaspersky
• Silver: Museum of Claims - Manulife Singapore
• Bronze: For the Love of Pizza - Domino's Pizza Singapore

Watch this space as we bring you more in-depth case studies and thought leaderships from this year's submissions.

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