Porsche Singapore and Mandala Club have partnered to expand experiential retail landscapes for both entities, creating a new space in the exclusive private members’ club for special Porsche-themed activations. With this new experiential space, Porsche Singapore aims to give customers and fans more ways to immerse themselves in the brand.
This will first be done via the medium of visual art. Daniel Arsham’s post-apocalyptic "Crystal Eroded Porsche 992" will be displayed in the experiential space to launch the partnership, in a gallery-like setting closely emulating Arsham’s own workspace.
Arsham is said to be one of the most influential artists with his brand of deconstructed futurism, and with this piece, he explores his creative concept "fictional archaeology" with a sculpture seemingly created 1,000 years from today. The 992-generation 911 Carrera 4S art car, which made its global debut at the artist’s ”The House by Daniel Arsham” Selfridges space in London, expresses a distinct off-white tone throughout the exterior, accented by eroded areas featuring quartz and pyrite crystals. These continue throughout the door, roof and hood of the sculptural vehicle.
The interior of the car has also been reworked with earth-tone stone-washed canvas to complement the aesthetic. This upholstery is dotted with Daniel Arsham-marked drawings. The car is completed with an “ARSHAM 3019” license plate on the rear. The Crystal Eroded Porsche 992 will be displayed on the ground floor of Mandala Club starting on 6 January next year.
Both Porsche and Mandala Club also plan to release an exclusive and limited collection of merchandise as part of the exhibition. Further activations in this space will be announced in 2023.
Yannick Ott, MD of Porsche Asia Pacific, said both parties share similar values of creating unique experiences and providing a conducive space for community gathering. "It is an honour to be Mandala Club’s first-ever automotive partner. By tapping into this creative partnership, we hope to showcase the rich and vibrant culture behind the brand to the tribes at Mandala Club, while also becoming part of their highly-curated tapestry of events and experiences," Ott added.
At the same time, Ben Jones, CEO and co-founder of Mandala Club said the collaboration aligns perfectly with Mandala Club’s commitment to the arts, culture, and meaningful connections for and within our dynamic membership community. MARKETING-INTERACTIVE has reached out to Porsche for additional information.
To bolster its customer experience, the sports car brand also separately relaunched the "Porsche Experience" platform, a website offering a 360° experience to all Porsche fans in October. The redesigned Porsche Experience platform is focused on faster loading times, an appealing design, intuitive, barrier-free user guidance, and self-explanatory navigation. It also offers customers faster and easier access to the brand experiences.
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