Popeyes Singapore has launched a new speed dating show to promote its Smoky Sriracha Chicken line.
Titled “Spice up that Love”, the series enlisted online personality, Si Yu, to go on three dates with three different people in a YouTube video. According to its video on YouTube, the show was designed to “spice up people’s love”.
As participants eat items off the Smoky Sriracha Chicken menu, they make conversation over question prompts such as “What is the most ridiculous thing you’ve ever spent money on?” and “What is one thing you’ve learned about yourself from dating?”.
Clips from the video were also posted on the brand’s TikTok account. At the end of the video, she presented Poppy, the brand’s mascot, to the person she selected to go on a date with again.
In line with the Smoky Sriracha menu, the questions were split into different “spice levels” on the brand’s Instagram stories, along with a call to action for social media users to also answer the questions with a plus one.
Other question prompts included “What would you do if you let your impulsive thoughts win?” and “What is your advice for people who are struggling to find love?”.
MARKETING-INTERACTIVE has reached out to Popeyes Singapore for more information.
This is not the first time the fried chicken fast food chain has come up with an interesting campaign that directly engages its consumers. In February 2023, the brand launched the “Chicken Hotline”, a toll-free number that consumers could call to vent about their daily life struggles in exchange for free chicken nuggets.
The campaign, done in collaboration with Vietnamese creative consultancy agency, Happiness Saigon, was launched to promote the brand’s buttermilk chicken nuggets in Singapore. Consumers were invited to call in to air out their problems, after which they would receive a text message letting them know that they could collect a free six-piece box of buttermilk chicken nuggets from Popeyes.
“We know people love to vent about life’s little problems. It makes you feel better. With stress levels rising globally and good food being proven to reduce stress, we set up the Popeyes Chicken Hotline. Now when life gives you problems, Popeyes gives you chicken,” said Jazz Tonna, partner and creative director at Happiness Saigon, at the time.
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