PLDT bundles Netflix into fibre plans to tap Filipino viewing habits

In a move that blends high-speed connectivity with the country's enduring love of streaming, PLDT Home has unveiled a new campaign promoting its latest broadband packages that come bundled with a Netflix subscription - part of a broader strategy to align with the evolving digital habits of Filipino households.

This centred around the PLDT Home Fibre Netflix Plan 1599, packaging unlimited fibre internet, landline calls, and Netflix access into one subscription. While the concept of bundling isn't new, the approach here leans into behavioural shifts: streaming habits, digital fatigue from multiple apps and bills, and a growing appetite for frictionless home experiences.

"It's a smart, seamless way to simplify your digital life at home by bringing together two services: PLDT Home's powerful premium fibre internet and a Netflix subscription in one convenient package," said PLDT Home's vice president for fixed broadband product, Roy Victor Añonuevo, in a release.

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"This means no more hopping between different apps to manage your subscriptions, no more tracking separate due dates, or worrying about multiple bills piling up. Just one subscription, one bill, one less thing to think about," Añonuevo added.

To complement the launch, PLDT rolled out a promotional campaign with all the trimmings of a pop culture moment. New subscribers to plans 1599, 2499, and 3199 from 1 April to 15 May stood a chance to win a trip for two to South Korea - including access to Squid Game: The Experience, complete with flights and hotel.

At the consumer level, in-store activations dubbed Fibre Stream Arcade offer Netflix-inspired games and themed merchandise - partly entertainment, partly conversion tool.

"At PLDT Home, we always want to go the extra mile when it comes to our customers' experience. Our Trip to Korea Promo is our brand's historic first, and we're so thrilled to let some of our lucky customers truly enjoy their journey with us beyond just offering them fast and reliable internet," said PLDT Home's acquisition marketing first vice president, Patrick S. Tang.

"For consumers visiting our stores, we have also made their experience more entertaining with the Fibre Stream Arcade. We want to power these precious moments among families – whether they're binging on shows after a long day at home or bonding outside," he added.

The bundle also features heavily in Fibre Fest, PLDT's homegrown broadband festival that tours Philippine communities with live entertainment, giveaways, and exclusive deals. Now in its second iteration, the festival blends digital access with physical engagement - a reflection of how the brand views home broadband as a cultural touchpoint, not just a utility.

For Netflix, the partnership reinforces its reach in Southeast Asia - a region where mobile-first consumption is the norm, but fibre adoption is quickly accelerating. For PLDT, it's a reminder that the competition isn't just about speed anymore - it's about ecosystem dominance.

"As Netflix further innovates as a content powerhouse that adapts to the changing way people watch their shows, PLDT Home ensures the number one platform's entertainment content reaches Filipinos with seamless, high-speed connectivity. We are living the dream – the future of home entertainment is now: It's unlimited, always on, always accessible, and always evolving," said Evert Chris Miranda, vice president for digital products and services at PLDT Home.

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