Pizza Hut Indonesia serves up new brand platform with Diskoria tie-up

Pizza Hut Indonesia is expanding its brand experience with the launch of its new “Feed good times” platform, beginning with a music collaboration with Indonesian disco group Diskoria.

The platform is designed to expand the idea of ‘good times’ beyond dining, tapping into music, pop culture, communities and other shared experiences while retaining togetherness as a core part of the Pizza Hut brand.

“Feed good times marks a new era for Pizza Hut Indonesia, where we are bringing the spirit of togetherness into experiences that are broader and more relevant to how people live today. We want to continue creating experiences that people can not only enjoy, but also feel and make part of their own stories,” said Elvin Rahardja, chief marketing officer of Pizza Hut Indonesia.

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The first expression of the platform comes through “…Dan Berpesta”, a new song and music video created in collaboration with Diskoria. The project brings Pizza Hut’s brand proposition into Indonesian music and pop culture, using Diskoria’s contemporary interpretation of Indonesian disco as a vehicle for connection.

“Feed good times is about expanding the role Pizza Hut can play in everyday life while staying true to what people have always loved about the brand: togetherness. Music felt like a natural way to bring that spirit into culture. Like pizza, it has a universal appeal that unites people of all ages and becomes a beacon of joy,” said Evelyn Wongsosaputro, creative partner at innercircle.

“Together with Diskoria, we wanted to create something with lasting cultural relevance that still feels unmistakably Pizza Hut: warm, familiar, fun, and a place where everyone can come together to share the moment under the Red Hut.” 

Produced and arranged by Diskoria, “…Dan Berpesta” was composed by Daiva Prayudi, Merdi Simanjuntak, Rayi Raditia and Pandji Dharma, with lyrics by Prayudi and Simanjuntak. Afifah Yusuf provides the lead vocals.

Pizza Hut Indonesia is operated by Sarimelati Kencana, a subsidiary of Sriboga Raturaya. The company operates more than 579 Pizza Hut outlets across Indonesia.

The brand is set to explore further collaborations and experiences through the platform.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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