'13 flung out after lorry crash': This sticker campaign aims to save migrant worker lives

Independent organisation Migrant Mutual Aid is using “pax” stickers on vehicles and turning them into powerful statements that aim to highlight the risks faced by migrant workers during their daily commutes.

Titled “Unsafety in Numbers”, the campaign features redesigned decals that spotlight the tragic experiences of migrant workers who have been transported in the back of lorries alongside equipment and machinery.

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The decals have been made to look like “pax” stickers with information such as “26 injured after a horrific 3-lorry pile-up on the KJE in July 2023” and “13 flung out after a lorry crash in August 2007” to name a few.

As part of the campaign, a short film was released to pay tribute to the unsung heroes of Singapore through a blend of real data and emotional depth.

The film features data that includes how 504 bus shelters and 110,100 streetlamps were installed by migrant workers which is then contrasted with the number of risks they face on their commute.

“Unsafety in Numbers”, also takes a three-pronged approach to drive change. This includes a data-driven approach with the reimagined “pax” stickers serving as a stark symbol of the daily risks male migrant workers face.

Secondly, the campaign seeks to empower public participation through the distribution of impactful “pax” sticker decals, flyers and a film to foster public solidarity and awareness.

Lastly, the campaign leverages digital engagement and support with Migrant Mutual Aid’s website and Instagram page featuring personal narratives of affected workers.

“At Migrant Mutual Aid, we want to emphasise that humans are more than their cause of death – beyond mere numbers,” said a representative from the organisation.

“Every single number on our decal represents a story of trauma, grief, sadness but also of dreams, joy, family, and love. We hope people who bear these decals on their vehicles will carry these stories with them,” added the representative.

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