To celebrate the Year of the Rabbit, Pacific Place has partnered with creamy candy brand White Rabbit to present themed installations, inviting shoppers to hop into blossoms of joy with the energetic rabbit representing harmony, kindness and elegance.
The installation will be unveiled from 10 January to 5 February 2023 at Pacific Place, together with the first-in-Hong Kong exclusive White Rabbit pop-up store in town. The exclusive White Rabbit pop-up store will introduce not only a brand-new flavour of the creamy candy in the city, but also limited-edition White Rabbit-themed merchandise.
To echo the collaboration, a series of energetic and colourful floral decorations styled with rabbits that welcome guests at Pacific Place were brought to life by Kirk Cheng, a Hong Kong-based floral artisan recognised for his expertise in large-scale floral installations. The entire Rabbit Garden consists of over 50 various species of silk and stabilised flowers with over 20,000 stems which were carefully picked. It is a masterpiece of intricate floral arrangement with diverse colour themes in every corner that manifests multifarious living spirits.
In another themed installation, styled white rabbits bounce into the blossoming flowers which are gratefully welcoming the new year with enthusiastic affection, waving their paws to offer good luck, wealth and health to shoppers.
Furthermore, visitors can participate in take on the challenge of mini game. The fun-filled interactive game allows them to test their skills by maneuvering the traditional candy box on the screen to catch the candies. Visitors can take pictures as a memento and download the festive WhatsApp stickers after the game.
Within the pop-up store, a special edition mango-flavoured candy is debuted to celebrate the new yea. Furthermore, White Rabbit candy gift boxes with various flavours and limited-edition White Rabbit-themed merchandise are available for purchase.
MARKETING-INTERACTIVE has reached out to Pacific Place for additional information.
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