Orange Line wins Sports Research digital brief, expands US footprint

Independent digital agency Orange Line has landed a significant new client in the US, securing a full-funnel digital strategy mandate with leading health and wellness brand Sports Research.

Based in Los Angeles, Sports Research produces more than 300 premium SKUs across nutritional supplements and workout products. The brand was founded in 1980 and remains family-owned.

The partnership will see Orange Line lead strategy across SEO, CRO, paid media, email, SMS, data, analytics and web development, with a remit to accelerate e-commerce performance in the competitive US wellness market.

“Partnering with Orange Line has been an exceptional experience. They bring stellar organization in their ways of working, clear communication, and a truly enjoyable team dynamic,” Marshall Spellmeyer, UI/UX Designer at Sports Research, said. “Their innovative, forward-thinking strategies consistently adapt to evolving market and technology trends, keeping our brand ahead of the curve.

“Every interaction with Orange Line reflects a commitment to excellence and insight, making collaboration both effective and genuinely fun to partner with such a great team. I’m confident we’ll see rapid success partnering with Orange Line and value their team tremendously.”

David Klein, co-founder at Orange Line, said the win underscores the agency’s growing presence in North America.

“We’re really excited to work alongside Sports Research during this important phase of growth. With our team members based in both Sydney and LA, we’re able to offer seamless, real-time support across time zones,” he said. “Combined with our data-driven approach and strong commercial focus, we’re well-placed to help accelerate their growth and deliver long-term impact.”

The win builds on Orange Line’s expanding US client base and bolsters its positioning as a digitally focused, performance-led agency working across global markets.