Orange Line wins DIYblinds performance media account

Orange Line has been appointed to lead DIYblinds’ performance media strategy, partnering with the brand’s in-house team to support ecommerce growth.

The partnership will see Orange Line lead DIYblinds’ performance media strategy, with a focus on paid social, data and analytics, while working closely alongside the brand’s in-house performance marketing team.

Orange Line co-founder David Einstein said DIYblinds represented a strong Australian ecommerce growth story.

“DIYblinds is a standout Australian success story, and we're thrilled to be partnering with a team that’s already achieving impressive results,” Einstein said. “Our role is to unlock new efficiencies across performance channels while building a growth model that can adapt as the business continues to scale.”

DIYblinds acting CEO Richard Dalke said the agency’s collaborative approach was a key factor in the appointment.

“Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business,” Dalke said. “Their flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”

Orange Line brings experience supporting high-growth ecommerce brands, helping businesses scale performance marketing efficiently and sustainably.

Work on the account has commenced.