Ogilvy wins Lite n’ Easy agency of record account

Lite n’ Easy has appointed Ogilvy as its agency of record as the Australian health and wellbeing brand marks 40 years in market.

The appointment will see Ogilvy work across strategy, creative, CX, social and influencer for the Australian health and wellbeing brand.

Nathan Hayman, CEO of Lite n’ Easy, said the brand was looking for an agency partner that understood both its history and the changing health landscape.

“As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape,” Hayman said.

“The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions.”

Kirsty Muddle, CEO of Ogilvy Network ANZ, said the agency would work with Lite n’ Easy on its next phase of growth.

“Lite n’ Easy is one of Australia’s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades,” Muddle said.

“We’re excited to help it navigate this transformative moment.

“Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond.”

Lite n’ Easy provides prepared meals and nutrition programs across wellness and weight management.