Ogilvy PR lands Movember account ahead of major 2026 push

Movember has appointed Ogilvy as its PR agency in Australia, with the agency tasked with growing awareness and participation in the annual Movember campaign.

The partnership will see Ogilvy PR lead earned media, creative campaigns, influencer engagement and strategic communications activity for the men’s health charity. Work begins immediately, with Movember looking to expand its reach across mental health, suicide prevention, prostate cancer and testicular cancer.

Founded in Australia in 2003 by two friends and 30 “Mo Bros”, Movember has since funded more than 1,250 men’s health projects globally.

James Curtis, head of consumer PR and influence at Ogilvy, said Movember holds personal significance for him after 13 years as a Mo Bro.

“The organisation's ability to tackle serious men's health issues in a way that is genuinely unique and culturally resonant is something I have always admired,” Curtis said.

“The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride.

“We are excited to bring earned creative and culture-first thinking to Movember and help further amplify the incredible impact they continue to make. I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off.”

Louise Fennelly, PR manager for Australia and New Zealand at Movember, said Ogilvy PR was selected for its earned creative credentials, strategic thinking and understanding of the men’s health landscape.

“The appointment marks a significant step in the organisation's ambition to grow awareness, drive participation and inspire more people to get involved in the movement,” she said.

Fennelly added that Ogilvy’s influencer relationships and strategic capability would help Movember connect with new audiences and build on its global momentum.

The appointment comes as Movember prepares for what it describes as a landmark year in 2026, with the organisation focused on expanding its impact across men’s health.