NOVI Health urges Singaporeans to take charge of their diabetes risk

NOVI Health has launched its latest initiative, “It starts with one: Taking charge this world diabetes month,” a campaign aimed at raising awareness, promoting healthy living, and supporting the diabetes community in Singapore.

The campaign, which runs throughout November, will feature a mix of educational events, digital content, and community activities designed to help Singaporeans take charge of their metabolic health.

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At the heart of the initiative is a live webinar titled “Thriving with diabetes at work and beyond,” led by Dr Sue-Anne Toh, founder, CEO and medical director of NOVI Health. A senior consultant in endocrinology with nearly two decades of experience, Dr Toh will share practical insights on managing diabetes and fostering healthier, more supportive workplaces.

Beyond the webinar, NOVI Health will launch a digital content series featuring doctor-verified videos on diabetes prevention, a “This vs That” nutrition guide, and a healthy recipe showcase led by its in-house dietitians. The content aims to make preventive care more accessible and empower individuals to make sustainable lifestyle changes.

As part of its community outreach, NOVI Health doctors will also join the World Diabetes Day Festival at Toa Payoh HDB Mall on 16 November, offering free lifestyle consultations to help attendees assess and manage their diabetes risk.

“At NOVI Health, we see firsthand how early intervention changes lives. Diabetes isn’t an overnight diagnosis — it’s a gradual process. Through this campaign, we want Singaporeans to know that prevention can start today, with one choice, one meal, one step,” said Dr Toh.

The campaign will culminate with the Diabetes Walkathon 2025 on 22 November, a 5km fundraising event in support of the Diabetes Society of Singapore. Proceeds from the walkathon will go towards boosting diabetes awareness and funding community programmes for those living with the condition.

With “It starts with one,” NOVI Health hopes to spark small, actionable changes that collectively build a healthier and more diabetes-aware Singapore.

The campaign comes after the health tech brand appointed former Flash Coffee chief marketing officer Tempest-Jody Larrichia as its head of growth to cement its position as a leading destination in the space. Larrichia’s immediate focus in the new role will be a full brand alignment — spanning social, advertising, community, partnerships, copy, website, and the overall look and feel of NOVI’s clinics. This extends to client-facing experiences as well, with efforts to unify communications, customer service, and packaging, Larrichia told MARKETING-INTERACTIVE in August. 

At the time, Larrichia teased a campaign in Q3, as well as initiatives with the likes of Vogue, Rekoop and Avenue. 

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