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Nippon Paint unveils its own colour of the year for 2023 for homeowners

Nippon Paint unveils its own colour of the year for 2023 for homeowners

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Nippon Paint has unveiled its colour of the year for 2023 and it’s dark green. It is a reminiscent of fresh fields of green, forests and jade. Nippon’s colour of the year is sporting nature’s signature hue and representing regeneration and life, the shade fills the world with hope to aptly represent a society that is just stepping out of a pandemic, said the paint company.

The colour is said to induce mindfulness and fuel creativity. Nippon says dark green is both quietly grounding and gently uplifting and adds liveliness to the space and makes neutral accents stand out. It is an excellent shade to pair with creams, natural materials and off-white decor pieces, for an unexpected yet traditional-leaning combination. It is also ideal as a feature wall and best accessorised with indoor plants, Nippon Paint added. 

A comprehensive guide to this year’s trending colours with palettes to suit different themes, Nippon Paint’s Colour My World 2023 serves as a source of inspiration for homeowners who are planning to makeover their home with a fresh coat of paint. From vibrant splashes of colour to rustic neutrals, there’s a colour palette to suit every design taste.

On a similar note, Pantone recently named Viva Magenta (18-1750) the colour of the year for 2023. The new colour is "an unconventional shade for an unconventional time”. According to the company, the colour is rooted in nature descending from the red family and expressive of a new signal of strength. It stands to be “powerful and empowering” while “encouraging experimentation and self-expression without restraint”.  

"As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The color of the year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability and land protection," stated on its website

Earlier this year in January, Nippon Paint became the talk of the Internet in Singapore after its ad was captured in photos showing a Honda that was t-boned outside the company's building. According to ROADS.sg, a Facebook community page in Singapore that aims to "showcase good driving habits and highlight the undesirable ones", the car crash involved a Honda 2000 and a Toyota Camry, leaving the former hovering above a sewer located just outside the building.

Coincidentally, Nippon Paint's OOH ad was situated right above the Honda and was even captured in some pictures taken by members of the public. The ad read "Singapore's MOST popular paint brand". The spotlight then shifted to Nippon Paint as netizens commented about how -- in some photos -- the car seemed like an OOH activation by the company. In its Facebook post, ROADS.sg even joked: "This post is not sponsored by Nippon Paint".

Shelly Chan, marketing manager at Nippon Paint Singapore, told MARKETING-INTERACTIVE that while some may see the humour in this incident, the company is mindful of how it portrays the brand to its customers and would prefer not to capitalise it as an indirect advertisement to promote the brand.

Related articles: 

Nippon Paint OOH ad next to car crash prompts netizen buzz
Nippon Paint Malaysia's marketer on the future of marketing amid consumer-centricity
Nippon Paint's Gladys Goh on digital murkiness and pushing innovation
Nippon Paint Indonesia unwittingly gets 'cameo' in viral Infinity War parody

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