MEvents Awards 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Nike and Billie Eilish reunite to drive sustainability with new sneaker

Nike and Billie Eilish reunite to drive sustainability with new sneaker

share on

Nike and American singer-songwriter Billie Eilish have come together to unveil the brand-new Air Force 1 Low sneaker, as part of their commitment to sustainability. 

Following the debut of the duo's "mushroom" and "black" iterations last December, the new sneaker will make its presence on 24 March with a triple white treatment. It features fragmented patchwork uppers constructed of recycled textiles. The quilted nylon base is fitted with leather cutouts, ripstop nylon wrap guards, and exposed stitching accents which replicate the Air Force 1’s signature lines designed by Bruce Kilgore.

The new sneaker features the usual leather constructions and broken-up canvas panels across the side panels, toe boxes and rear ends. Furthermore, Billie Eillish’s signature “Blohsh” appears on the shoe tongues and lace dubraes while her moniker and a Nike swoosh are printed on the foam insoles.

Don't miss: Nike infuses Olympic fencer Cheung Ka Long's spirit into new product

Back in December last year, Nike and Billie Eilish partnered up to launch “Billie Eilish x Nike Air Force 1” in “mushroom” and “black”. Both iterations adhere to tonal and patchwork motifs. The shoes are housed inside a specially-designed shoe box that is dyed with creamy exteriors, co-branding and one of Billie Eilish’s mottos “It’s hard to stop once it starts.”

MARKETING-INTERACTIVE has reached out to Nike for additional information.

old collab cap nike

Apart from Billie Eilish, Nike has recently partnered with Tiffany & Co. to launch co-branded merchandise on 7 March with the star of the show being the Nike x Tiffany & Co. Air Force 1. The latest teaser has sent social media users into a frenzy. Crafted in premium black suede and featuring a Tiffany Blue swoosh, the shoes mark a continued celebration of the Air Force 1’s 40th anniversary and is the first partnership for the brands.  Alongside the shoes, Tiffany & Co. will be releasing a collection of limited-edition sterling silver products.

nike tiffany capPhoto courtesy: Twitter account @kikikickz

Related articles:

Tiffany & Co. and Nike tease new brand collaboration on socials
Nike files trademark infringement lawsuit against fashion brand BAPE
Nike pits past and present legends against one another in World Cup spot
Nike builds digital community and experience with new Web3-enabled platform

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window