Nicole Prior appointed chair of the IAB executive technology council

IAB Australia has appointed Nicole Prior, head of media and adtech solutions APAC at Microsoft Advertising, as the new chair of its executive technology council. Prior will also take a seat on the IAB Australia board.

She replaces Adele Wieser, MD of Index Exchange, who has completed her two-year tenure as chair.

Prior brings nearly 30 years of industry experience spanning agency, adtech, and publisher roles, including previous positions at Xandr, UM Australia, Mediacom, Starcom, and Seven Network.

The ETC focuses on advertising technology innovation, industry education and improving the digital value chain. One of its key priorities is overseeing the IAB mentorship program, as well as delivering industry guidance, such as its recent work on defining made for advertising sites.

Gai Le Roy, CEO of IAB Australia, said Prior’s broad industry experience made her an ideal choice for the role.

“Nicole’s depth of knowledge across agency, publisher, and adtech made her the ideal candidate to lead the IAB Australia Executive Technology Council. Her input into the IAB Board on behalf of the ETC and independent adtech will be invaluable.”

Prior said she was honoured to take on the role and looked forward to working with the council on strategic initiatives.

“I’m honoured to be appointed as Chair of IAB Australia’s Executive Technology Council and look forward to working collaboratively with all members of the ETC on strategic initiatives to support the industry and the many talented people that work within it.”

The ETC includes representatives from companies such as Google, News Corp Australia, The Trade Desk, Magnite, Yahoo, REA, and Seven.