New Balance Singapore was crowned overall Event Marketer of the Year at the 10th annual Marketing Events Awards. Thanks to some truly inspiring and innovative work, New Balance Singapore received strong recognition for their campaign "New Balance 327 Diner", winning four gold trophies and ultimately securing its way to the top.
Meanwhile, coming in a close second was both *SCAPE and Edrington Group. *SCAPE impressed the awards jury with its campaign "Pathway", while the latter reigned in achievements with its campaign "The Macallan Experience", both winning two gold and two silver trophies respectively.
Other notable winners included Hongkong and Shanghai Banking Corporation Limited, FWD Vietnam Life Insurance Company Limited, Asia Pacific Breweries, HEINEKEN Cambodia, ASUSTek Computer, Standard Chartered Bank, CapitaLand and DBS Bank.
As well as recognising the success of marketing brands, the Marketing Events Awards also celebrates the outstanding work of the agencies that clients have partnered with. This year also saw Zenway Productions take home the coveted "Event Agency of the Year" title having earned four gold, two silver and two bronze trophies. This was for its work on behalf of clients ASUSTek Computer, Football Association of Singapore and *SCAPE.
Other agencies that performed well at the awards included George P Johnson, The Co-organization, Now Comms Asia, Rebel & Soul and AP Media.
Check out a full list of our winners here.
MARKETING-INTERACTIVE would like to extend a huge thank you to our judges for giving up their valuable time to thoroughly review and score every single entry. Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got in 2022!