Netflix hires Amanda Duthie to lead content in Australia and New Zealand

Netflix has appointed Amanda Duthie as content director for Australia and New Zealand, strengthening its local content leadership as competition in the streaming market intensifies.

Duthie joins after more than four years as head of Stan Originals, where she oversaw the development of the local production slate and played a key role in positioning Stan as a serious player in premium Australian storytelling. Before Stan, she was head of scripted content at SBS. 

Minyoung Kim, vice president of content for APAC (excluding India), said Duthie’s creative reputation and leadership in the screen industry made her an ideal hire.

“Amanda’s exceptional track record as a creative and her highly respected leadership within the local screen industry impressed me deeply," Kim said. "I was particularly struck by her knowledge, passion and expertise, and I look forward to working closely with her to continue the success of the ANZ slate at Netflix.”

Duthie said she was “really excited” to join Netflix. “As a fan, I’ve loved seeing how Netflix has helped shape the entertainment scene with such a great mix of local and global shows. I've always been passionate about telling local stories, so can’t wait to build on what’s already been achieved and work with all the talented creative partners across ANZ to take our content even further.”

Netflix also announced Katherine Slattery will join as content manager, ANZ. The moves come as Netflix doubles down on its role in the local industry, with Kim noting recent in-person meetings with partners across the region reinforced the platform’s “vital role” in Australian and New Zealand content production.