Nestlé Indonesia has claimed the coveted “Marketer of the Year” crown at the inaugural edition of MARKETING-INTERACTIVE's Marketing Excellence Awards 2022 Indonesia. The brand took home three golds, six silvers, and four bronze wins.
The multinational food and drink company impressed the judges with its innovative campaigns such as "[email protected] - Bear Brand", "Ada Break Fast Ada KitKat", and "Dancow GUM - Parenting Rewards Campaign"—that featured its brands S-26 Procal GOLD, Nestlé Lactogrow, Nestlé Bear Brand triumphed across numerous categories.
The categories it won across include Excellence in Digital Marketing, Excellence in eCommerce Marketing, and Excellence in Performance Marketing.
Coming in second was Bank Central Asia (BCA) with its campaigns "BCA Expoversary: Pivoting for change" and "Outwit and outsmart: How ADA helped BCA in the battle against online fraudsters", winning two gold, six silver and four bronze trophies.
Close behind, Danone made its mark by winning two golds, two silvers, and one bronze with its campaigns “Klub Generasi Maju Loyalty Rewards”, “A Hattrick of Excellence: Hacking algorithms for outstanding growth with Danone Growing Up Milk (GUM)”, and “Klub Generasi Maju Omni Channel Engagement”. These campaigns featured its brand SGM, BEBELAC, NUTRILON.
Other notable winners included P&G Indonesia, Starbucks Indonesia, Indosat Ooredoo Hutchison, Gojek Indonesia, SONY Pictures, ByteDance, Paragon Technologies, and Ubud Writers & Readers Festival.
Check out the full list of winners here.
Congratulations to all of our finalists and winners, who deserve every piece of recognition they have received after striding through such a challenging year – we have great expectations for what you will bring to the table in 2023!
This entries for the event was judged exclusively by an independent board of esteemed client-side marketers. We at MARKETING-INTERACTIVE would like to express our gratitude to our judges for reviewing and evaluating all of the entries.