NCS picks new lead brand and web agency of record

Singapore-headquartered technology services firm NCS has named S4 Capital’s Monks Singapore as its official brand and web agency of record, marking a strategic move to strengthen its presence across the Asia-Pacific region. The collaboration is aimed at positioning NCS as a transformative technology services provider, particularly in AI-led solutions and digital resilience.

Monks will lead the next phase of NCS’s brand growth, developing strategies and campaigns to amplify its innovation stories to clients, employees, and the broader community. The agency will also support NCS’s expansion in key APAC markets, helping to establish the firm as a thought leader in technology services.

“With NCS accelerating growth across APAC, a clear and strong brand identity is more critical than ever,” said Howie Lau, chief corporate development and synergy officer at NCS. “Monks’ proven ability to craft impactful B2B brands, combined with their deep understanding of the digital and tech ecosystem, aligns perfectly with our vision." 

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Monks’ leadership team echoed the ambition. “We see a unique opportunity to build on NCS’s already strong brand, evolving it to define new benchmarks for innovation and digital transformation across the region,” said Munas van Boonstra, managing director, Southeast Asia at Monks.

Yasmine Mansour, head of growth, Southeast Asia, added: “Our collaboration showcases Monks’ ability to help global B2B powerhouses unlock their full potential.”

The partnership was first showcased at NCS Impact 2025, a flagship forum that gathered over 1,600 business leaders and tech practitioners. The event featured demo showcases of cutting-edge innovations, expert panels, and keynote speeches by NCS leadership. It also saw the launch of a new thought-leadership programme, New Horizon: the era of AI, co-created with Monks to highlight the role of AI in business transformation.

“Monks’ expertise in B2B and digital-first experiences will ensure that NCS’s innovation stories are strategically communicated and amplified across the region,” said Joao Flores, chief creative officer, APAC at Monks. “We are committed to supporting NCS’s growth and scale, bringing the highest global standards for brand innovation.”

The appointment marks a shift from NCS’s previous lead agency, dentsu Singapore, which had held the account since 2021. Dentsu, which first launched NCS’s regional brand and identity campaign, expanded its remit as brand agency of record in the intervening years.

Dentsu Singapore was also NCS's first brand agency of record and was responsible for providing strategic consultancy and recommendations across all the brand touchpoints at the time. 

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