Mother names 3 new creative directors in Shanghai

Independent agency Mother has appointed Moon Qi (pictured left), Kim Liu (pictured right) and Abe Chuang (pictured middle) as its new creative directors in Shanghai, effective immediately.  

Within these newly created roles, they are responsible for leading the creative product for clients. They all report to Winson and Wanshi, executive creative directors and partners at Mother Shanghai.

Qi has been with Mother since 2021 and has worked with global clients such as The Woolmark Company and Rimowa. Before this, she had experience at Wieden+Kennedy and BBDO.  

Meanwhile, Kim joined Mother Shanghai in 2019 and has worked with clients such as Beats by Dre, Supercell and Tencent. However, he left to work on Apple’s annual blockbuster spot at Media Arts Lab with director Peng Fei. 

This year, he returned to Mother with a great deal of experience at domestic and international agencies. He’s also turned human saliva into Photoshop paint brushes. 

Born in Los Angeles and raised in New York City, Chuang wrote for Chase, Covergirl, Pizza Hut, Trident, Thorne, and nearly every other brand in between. Following that, he travelled to Tokyo to write for brands including Nike, Uber Eats, Google, EcoFlow and Sigma Alimentos.  

Now, as a creative director at Mother, he spends the majority of his time writing for a home improvement company. Chuang took a scenic route to Mother after travelling from Los Angeles to New York to Tokyo. Before Mother, he was at Droga5 and R/GA.  

Winson and Wanshi, executive creative directors and partners at Mother Shanghai, said: “Finding the best talent is something Mother takes very seriously. Nurturing and developing it at Mother, scouring the world for incredible people to bring to China or looking at different stages of a career - the three appointments show that great talent comes from anywhere, if you keep an open mind and focus on what their mind can achieve.” 

Don't miss: Mother names new MD and partner for Shanghai

Back in May, Mother appointed Pamela Chen as new managing director and partner for Shanghai, reporting to Mother's global CEO Michael Wall. 

Within this newly created role, she will lead the Shanghai office and work alongside executive creative directors and partners Winson Woo and Wanshi Lu. Her responsibilities range from driving the new business strategy through to building relationships with the agency's clients.

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