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Moov cancels themed events after Mirror accident

Moov cancels themed events after Mirror accident

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Music streaming platform Moov has cancelled all themed events amid the serious accident occurred at the local boyband Mirror’s concert on 28 July 2022, while McDonald’s is seen to remove its banner named “Mirror Good Show”.

According to the statement on its Facebook released on 29 July 2022, Moov has called off all events and stopped selling merchandise related to Mirror concert, including “MIRO WE ARE” campaign at The One, BABY MIRROR photo zone and pop-up store at Times Square, as well as selling products related to the concert at Hong Kong Coliseum’s outdoor piazza.

moov mirror

All relevant return arrangements for concert merchandise purchased from the relevant pop-up store will be notified separately, according to the statement.   Furthermore, MOOV shop has immediately stopped the arrangement for pre-ordering concert merchandise, customers who have placed an order earlier and received a confirmation email will not be affected, and the order will be delivered as scheduled.

Other brands have also responded to the tragedy at the concert. McDonald’s Hong Kong was seen to have taken down its banners with the phrase “Mirror Good Show” and balloons from its physical store in Hung Hom station, near the Hong Kong Coliseum.   MARKETING-INTERACTIVE has reached out to McDonald’s Hong Kong for a statement.

The move by the brands comes after the accident at Mirror concert on 28 July 2022, of which videos of the incident went viral throughout the night, explaining how the giant screen crashed into the body and head of the first dancer, while pinning the legs of the second dancer during a perfomance. Both dancers were sent to Queen Elizabeth Hospital, whereas one of them is currently still in the intensive care unit. 

The show's organisers MakerVille and Music Nation Group apologised for the incident. CEO of MakerVille Lo Ting Fai apologised in a live press conference at the hospital and streamed on Facebook this morning, saying he would provide full assistance to the injured individuals and their families. 

Meanwhile, production house 菱藝廣告 (Art Design), which also did work for the event put up a Facebook statement stating that it was not involved in the accident and was merely in charge of setting up the corners of the band pool, props production and stage decoration with mirror surface.菱藝廣告 (Art Design) added that the misleading and false accusations online have affected the company's reputation.

Related articles:

Moov partners with boyband Mirror to roll out 'Baby Mirror' zone
Home Affairs Bureau’s statement on 'smooth' MIRROR ticket sales in HK causes PR kerfuffle



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