MoleMap appoints Bread Agency to manage social

MoleMap has named Bread Agency as its social media agency partner across Australia and New Zealand.

The appointment will see Bread lead MoleMap’s social media strategy, creative campaigns, influencer marketing, content production and community engagement across both markets.

The healthcare brand, which specialises in digital skin checks and mole-mapping services, said the partnership is designed to support greater awareness, education and patient acquisition.

“We were impressed by Bread Agency’s social expertise and strategic thinking,” MoleMap CMO Duncan Armour said.

“The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike.”

Bread co-founder Amaury Treguer said the agency would focus on helping expand MoleMap’s preventative health messaging through social and creator-led campaigns.

“The work MoleMap does in detecting and preventing melanoma and skin cancer is deeply meaningful, and we’re proud to help amplify that mission through thoughtful and impact-driven social campaigns,” Treguer said.

The appointment also marks another collaboration between Treguer and Armour, who have previously worked together across multiple businesses over the past 16 years.