Social Mixer 2024 Singapore
Seek forgiveness before it's too late, says Saji MY in comedic Raya film

Seek forgiveness before it's too late, says Saji MY in comedic Raya film

share on

Saji Malaysia has released a comedic Hari Raya short film on the importance of seeking forgiveness. 

Titled 'Minyak maaf', a play on the phrase Mintak maaf (seek forgiveness), the seven-minute short film follows a man named Abdul who loves to make fun and anger those around him. 

Don't miss: Julie's resets gender biases in Hari Raya film

It starts with Marsya, an angry customer at Abdul's store who accidentally pours salt instead of sugar in her drink. Marsya tells Abdul off and wishes that every person Abdul angers will disappear from his life. 

The next day Abdul makes fun of a man named Rajloo who just got a haircut. Rajloo gets angry and launches into the sky, disappearing from Abdul's life, and the village. 

At the mosque, Abdul uses the sandals of another person without his permission and accidentally loses it. The man gets angry and disappears too. Soon, the villagers avoid him and leaves Abdul lonely. 

Abdul returns home to his wife and accidentally makes her mad too. A regretful Abdul runs to Marsya and asks that she return all the villagers. Marsya explains that all of the villagers that have disappeared in the sky. Hence, Abdul has to seek forgiveness and prepare a delicious meal for Hari Raya. 

Abdul rushes home and cooks a meal including ketupat (rice cakes), rendang (coconut beef stew), butter cookies and more using a variety of Saji Malaysia products, including its oil. 

After preparing a hearty Hari Raya meal, he makes an open apology. Soon, all the people he has angered return. 

The film ends with a message encouraging consumers to seek forgiveness after angering others before the relationship disappears. 

The film was shared on Saji Malaysia official's YouTube Instagram and Instagram. It features comedian Joey Daud as Abdul, actress Dalima Wati and actor Nasir Bilal Khan. 

A+M has reached out for more information. 

Saji Malaysia joins brands such as CelcomDigi and Ninja Van in releasing Hari Raya ads this year. 

This year, Ninja Van took the interesting approach of a music video. The video narrates the story of how a Ninja Van Malaysia rider's life took a positive turn from a fateful encounter with his future love during one of his deliveries. It also unravels the joys and sorrows that his job entails. 

In the video, a young delivery rider meets a cute female customer while working. The two eventually fall in love and start a family together. The music video later brings viewers to the future when the man, now older, is surrounded by his children and grandchildren, but sits alone without his beloved. 

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
CelcomDigi celebrates diverse backgrounds with three Raya films
Taylor’s University challenges conventional family dynamics in new film
Dettol redefines cleanliness in Ramadan campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window