Fast food giant McDonald’s is (finally) bringing its collaboration with South Korean pop girl group NewJeans to Singapore.
The collaboration is expected to launch in Singapore on Thursday according to a teaser post by McDonald's Singapore with the caption “What’s your ETA?” The caption also references a song from their sophomore EP Get UP and indicated that the collaboration would be out in two days.
McDonald's Singapore began teasing the collaboration on Monday with a video featuring its special packaging and merchandise, designed with NewJeans fans in mind. The packaging features the NewJeans mascot which is a rabbit as well as the M logo which is a symbol of McDonald's identity.
The meal in Singapore includes a Korean-style Chicken McCrispy, K-Sweet & Spicy and a side of crisscut fries and a sea salt chocolate frappe.
Malaysian fans on the other hand enjoyed spicy wraps and burgers with hashbrowns. In Hong Kong, fans were treated to a McCrispy Classic chicken burger with smoked sauce and a fruit cocktail drink to name a few.
The partnership currently spans ten different markets in Asia and has been making its way through the region in the last few months. It most recently launched in Malaysia on 7 September.
The campaign was amplified in other regions with the addition of a Chicken Dance Competition which called for people to mimic dance moves by NewJeans and to post it on social media.
The collaboration with McDonalds comes shortly after NewJeans launched a campaign inclusive of a brand film to celebrate the 150th anniversary of the Levi’s 501 jeans. In the new campaign, the band is showcasing a new range of 501 fits and seasonal looks, encouraging fans to express their unique styles by making the jeans their own.
The brand film shows NewJeans choosing 501 options, customising their pieces, and completing their looks with their own unique accessories and styling. At the end, they turn to the audience to ask, “How will you wear yours?”.
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