McDonald's MY celebrates the new year with a golden touch

McDonald’s Malaysia kicked off the new year with a golden touch, bringing back its iconic Golden Prosperity burger in Bukit Bintang as part of the second phase of its "Prosperity" campaign.

The launch followed an earlier debut at KL Tower in November, which positioned the campaign around the message that true prosperity is measured by who we share it with, not what we have.

Tens of thousands gathered in the heart of Kuala Lumpur to celebrate the New Year and capture moments around the returning burger. The campaign, which began with a purpose-led launch supporting Ronald McDonald House Charities (RMHC), extended into a citywide countdown where the Golden Prosperity burger took centre stage.

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Early risers were treated to a 50% discount on the burger via the McDonald’s app from midnight to 2am on 1 January, giving fans first bites of the festive favourite.

McDonald’s also launched the ‘Makan emas, menang emas’ ('Eat gold, win gold') contest, giving customers the chance to win a Proton e.Mas and 10 units of 10‑gram 999.9 gold Prosperity burgers. The promotion aims to extend the spirit of prosperity from the celebration into the year ahead.

To bring the festivities beyond Kuala Lumpur, a roving golden truck will visit 18 McDonald’s outlets across nine states from 1 to 9 January, inviting Malaysians to share golden moments on social media using the hashtag "#MekdiEmas".

As Malaysia steps into 2026, McDonald’s is encouraging customers to carry forward the spirit of giving and togetherness, turning every Golden Prosperity bite into a feel‑good moment.

“Prosperity isn’t about what we have; it’s who we have,” said Melati Abdul Hai, senior vice president and chief impact officer of McDonald’s Malaysia. “In November, we invited Malaysians to share meaningful moments and give back together, and tonight in Bukit Bintang, we’re continuing that journey into the New Year with the Golden Prosperity burger, a celebration of togetherness, warmth and community.”

“Seeing families and friends reunite across both phases of the campaign, from KL Tower to Bukit Bintang, reminds us that true prosperity grows when we share it. We look forward to creating even more feel‑good moments across Malaysia in 2026,” added Melati.

The Golden Prosperity launch follows other playful campaigns by McDonald’s Malaysia. Last October, the brand introduced its Thai green curry burger in a cheeky social campaign that combined horror, Muay Thai, and Thai language into a three-part video series.

Each short ended with the punchline “Kari kau hijau!” (“Your curry is green”), bringing humour to the menu launch. The campaign extended to collaborations with content creators and radio talent, offering light-hearted moments for fans while promoting the limited-time menu.

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