McDonald's HK brings back Joey Yung and Hins Cheung with animated summer anthem

McDonald's Hong Kong has reunited with its previous 'Shake & dip' series ambassadors, singers Joey Yung and Hins Cheung, to launch a new animated video and theme song Just for fun, in celebration of its 50th anniversary. 

Over the years, McDonald’s Hong Kong has rolled out summer promotions to keep 'Shake & dip' alive, with one iconic moment being the release of the 2018 duet Make a neat by Yung and Cheung, which encouraged consumers to enjoy their food while dancing. The duo reunited in 2019 to deliver a second duet, Feel the heat, continuing to bring a refreshing taste of summer energy.

This summer, McDonald's Hong Kong is offering four limited-time dipping sauces to accompany the 18-piece Chicken McNuggets. The lineup includes the locally developed "WOW! sauce" (WOW！醬), "lemon aioli sauce" (香草檸檬醬), "honey mustard sauce" (蜜糖芥末醬), and "cajun sauce" (蒜辣蛋黃醬).

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For the visuals of the new music video, McDonald's Hong Kong used motion capture technology for the first time to produce a detailed animated music video. The entire project is executed by a fully local team handling creative planning, filming, and post-production, with Hong Kong creator Joel Chu invited to design the storyline and illustrate the sketches.

In the music video, Yung and Cheung transform into animated characters and return to the bustling streets of Hong Kong in 1975, the year McDonald's opened its first restaurant, depicting a timeless tale of friendship. The video features chibi-style animated versions of Yung and Cheung, with vibrant colours that blend realistic and cartoon styles, aiming to capture the lively and relaxed feel of the song.

To further engage the audience, McDonald's Hong Kong has released behind-the-scenes footage, inviting fans to explore how music connects people and enables dreams to transcend time and space. The message highlights that people can come together, shake it for fun, and dip it for joy. Both videos are available on McDonald's Hong Kong's official YouTube channel.

MARKETING-INTERACTIVE has reached out to McDonald’s for more information. 

Back in June, McDonald’s Hong Kong launched a campaign featuring cultural icon Eason Chan, aimed at creating citywide excitement for its first-ever loyalty programme with a points-earning system.

Also known as “McDonald's app loyalty programme launch” (麥麥儲分 麥麥Have Fun), the campaign was done in collaboration with creative agency DDB Group Hong Kong and media agency OMD Hong Kong.

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