McCann Worldgroup has bolstered its Southeast Asia leadership team with new appointments, including Charlie Lowe (pictured left) being promoted to the newly-created regional role of chief strategy officer and Aishah Haroon (pictured right) being named the director of client services and operations across MRM Singapore and Hong Kong. Both of them report to McCann Worldgroup SEA's president, Nick Handel.
Formerly the regional strategy director on the Cigna business, Lowe will be responsible for leading the strategic teams across the markets of Singapore, Thailand and Hong Kong in his new role, as well as having a focus on new business and thought-leadership. Lowe is also a member of McCann Worldgroup Asia Pacific’s Strategy Leadership Community (SLC), with key industry activities including judging at APAC Effies.
"I'm super excited about my expanded role within McCann Worldgroup Southeast Asia! We have an amazing team here, and I consider myself lucky to be able to turn up to work every day to tackle our clients' business challenges with such inspiring and creative people”, Lowe said.
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Meanwhile, Haroon is returning to the network as director of client services and operations across MRM Singapore and Hong Kong, after one year away at Media.Monks. Prior to this hiatus, she worked at MRM Singapore for four years as general manager. Recognised for her expertise in digital and data-driven marketing, as well as an in-depth understanding of B2B, she will be tasked with expanding the agency’s capabilities and overseeing key regional client relationships.
Haroon said it feels like coming home to be back at MRM, a place where he resonates with the agency’s vision and values. "Working with Handel, a brilliant and hardworking boss, is an honour. I cherish the team and the agency’s culture and how they enrich our work. I’m excited to make a difference," he added.
Commenting on the appointments, McCann Worldgroup SEA's president, Nick Handel, said, “I’d like to congratulate Lowe on his promotion and welcome Haroon back to the network. Their collective experience in the areas of brand strategy, communications strategy, customer experience and CRM, combined with their passion and commitment, will help to propel McCann Worldgroup Southeast Asia into the next phase of growth."
The network has recently restructured in SEA to improve its service new business wins and support the creation of key client hubs in the region, the statement said. In addition to the recent announcement of Valerie Madon joining as Southeast Asia’s new chief creative officer, these two appointments add to the network’s strategic and client servicing capabilities.
Previously the director of Creative Shop, SEA & Emerging Markets at Meta, Madon is tasked with heading the creative teams across Singapore, Thailand and Hong Kong, as well as assuming the additional responsibility of chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).
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