M+C Saatchi Group appoints Anita Zanesco as ANZ CMO

M+C Saatchi Group has appointed Anita Zanesco to the newly created role of chief marketing officer for Australia and New Zealand, working alongside group CEO Dani Bassil and the leadership team across Sydney, Melbourne and Auckland.

Zanesco brings nearly two decades of agency and marketing experience, including senior roles in Australia and London and more than 10 years with TrinityP3 running some of the country’s biggest pitches. She will lead the group’s growth strategy across ANZ, focusing on new client opportunities and ensuring existing clients access the agency’s full capabilities across advertising, PR, social and influence, sport and entertainment, consulting and production.

Bassil said Zanesco’s appointment would strengthen the group’s strategic growth agenda. “Anita is part coach, part growth strategist, part client connector. Her role will be entirely centred around strategic growth for M+C and I’m so happy she has agreed to join us on our mission moving forward,” she said.

Zanesco said she was excited to join “one of Australia’s most iconic agencies” and to support M+C’s mission of building enduring platforms for some of the country’s most trusted brands.