Clemenger BBDO launches campaign for Mazda CX-5

Clemenger BBDO has unveiled a campaign for the launch of the Next-Gen Mazda CX-5.

Spearheaded by a campaign called “The Mountaintop”, the 2026 Mazda CX-5 is shown weaving its way up glorious Mount Wellington in Tasmania.

Clemenger BBDO Executive Creative Director, Amy Weston, said: “Every part of the Next-Gen CX-5 has been carefully considered, so we wanted the campaign to reflect the craft and care Mazda's designers and engineers put in. Bring that together with the legacy of the iconic Mazda brand, and it’s kind of a big deal, so our campaign had to be memorable. Getting the people who know it best to sing its praises from the mountaintops felt like the natural way to do that. It’s probably proved a bit too memorable - the team have had it stuck in their head since the shoot!”

The new campaign, “It’s Kind of a Big Deal”, leans heavily into audio, social influence and creator-led dealership walk-throughs to capture the cultural mood and meet new buyers where they are already researching.