MATRADE seeks to boost MY exports in New Zealand and Fiji

The Malaysia External Trade Development Corporation (MATRADE) will be enhancing Malaysian business growth in New Zealand an Fiji via its virtual Export Acceleration Mission (EAM).  As Southeast Asia and Oceania undergo economic recovery from the pandemic, the EAM aims to provide a platform for Malaysian micro, small and medium enterprises (MSMEs) to accelerate exports in the region.

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The EAM ran from 8 to 10 November 2023, giving the five participating companies an avenue to explore export opportunities for education services, F&B, household products, and medical disposables. The companies will be able to receive market updates and join pitching sessions and business meetings with importers from New Zealand and Fiji.

The previous EAM to these two regions was held in 2019. According to a release by MATRADE, “New Zealand has been Malaysia’s second-largest trading partner after Australia”. The country’s trade with Fiji also registered significant growth in 2022, amounting to RM970 million.

According to Mazlan Harun, director of China & Northeast Asia and ASEAN & Oceania at MATRADE, the bilateral trade agreement with New Zealand and growing interests in business diversification from Fiji are valuable opportunities. Malaysian exporters should take advantage of these opportunities to boost their businesses.

MATRADE’s office in Melbourne oversees its operations in New Zealand and Fiji to connect Malaysian businesses with prospective partners and opportunities.

The EAM comes as the Ministry of Investment, Trade and Industry (MITI), which MATRADE operates under, continues efforts to boost local business growth. In July 2023, MITI also announced a potential collaboration between Malaysia and Tesla with aims to attract more investments in various sectors.

In November 2023, it was reported that Malaysia had allowed Tesla and Starlink Internet Services Malaysia to operate in the country as fully foreign-owned entities. The decision was made after considering the benefits that the companies could bring to the nation.

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