Mastercard names Alexandra Sloane VP of integrated marketing and communications

Mastercard has named Alexandra Sloane vice president, integrated marketing and communications for Australasia, strengthening its regional leadership as the payments giant accelerates its push into brand-led growth, digital commerce and new ways to pay.

Sloane joins from Optus, where she led brand, network, sponsorship and events during a period of sustained pressure and transformation for the telco sector. Her move marks a shift from telco brand rebuilding into the fast-moving payments and commerce category, as Mastercard invests aggressively in integrated marketing, partnerships and emerging payment experiences.

In her new role, Sloane will oversee Mastercard’s brand strategy and integrated communications across Australia, New Zealand and the Pacific Islands, working across B2B, partner and consumer marketing, as well as sponsorships and communications. She will oversee key brand assets including Mastercard’s sponsorship portfolio and digital platform priceless.com, while supporting the company’s long-term growth agenda toward its 2030 roadmap, including numberless cards and agentic commerce.

Sloane brings deep platform and technology experience to the role, having previously spent a decade at Meta across Sydney and Singapore, where she worked across Facebook, Instagram and Messenger in Australia, New Zealand and Asia Pacific. She also serves on the board of the NSW Parks and Wildlife Trust and advises Australian technology start-ups.

Julie Nestor, executive vice president, marketing and communications, Asia Pacific at Mastercard, said Sloane’s appointment comes at a critical moment for the brand.

“Alex brings a rare mix of creativity, commercial acumen and leadership experience,” Nestor said. “She understands how powerful our brand can be when it’s connected to the right stories, experiences and partnerships, and she will play a key role in shaping how we show up for our customers and their communities.”

Sloane said the move reflects the scale of change underway in payments and commerce.

“The payments ecosystem is undergoing a once-in-a-generation transformation,” she said. “Mastercard sits at the intersection of brand, technology and customer experience, and I’m looking forward to working with the team to bring the brand to life in new ways for people and businesses across Australasia.”

Sloane reports to Paul Monnington, division president, Australasia, and Julie Nestor, executive vice president, marketing and communications, Asia Pacific.

Her appointment follows a series of recent leadership changes within Mastercard’s Australasian business, as the company sharpens its regional focus and prepares for further expansion across digital payments, partnerships and commerce innovation.