YF Life Insurance appoints Victor Yip as co-CEO

YF Life Insurance has appointed Victor Yip as co-CEO, responsible for the company’s overall business and strategic development in Hong Kong and Macau. Yip joined the Company in 1996 with over 30 years of extensive experience in the insurance industry across a broad range of disciplines, including actuarial, business development, operations, and marketing.

Prior to this appointment, he had held senior executive positions in the company, including chief actuary and chief operating officer. In his new role, Yip will uphold the YF Life spirit of innovation and fully leverage fintech to consolidate stable business growth momentum, and will continue to create added value for stakeholders while further promoting YF Life’s “Own the future” promise.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings and Massachusetts Mutual Life Insurance Company, one of the “Five Largest US Mutual Life Insurance Companies”. 

Previously in March this year, YF Life Insurance launched a campaign called  “Lessons Learnt From the Epidemic”, a six-part series that draws on stories from the YF Life consultants and customers to reinforce the Company’s commitment to “own the future” by upholding a proactive attitude of helping each other during hard times.

The campaign recounts six stories that inspire reflection on HongKongers' surroundings under the epidemic, including "non-biological Family", "Distance" is just a Number", "You Save My World, I Take Care of Yours", "Expectations of Return", "Work Out From Home" and "A Legitimate 'Table for 2' Only". 

Sharon Cheng, head of innovation and brand marketing at YF Life, said: “YF Life has gone the extra mile to be there for everyone through these difficult times. The epidemic reminds me of a saying, ‘every cloud has a silver lining’, that there are always some positive aspects to every unpleasant situation, and we believe that being kind to one another is the key to winning this battle."

"The epidemic has weighed heavily on hearts and minds worldwide, and that’s why we are presenting a series of heart-warming stories entitled 'Lessons Learnt From the Epidemic', as portrayed by the YF Life consultants. We sincerely hope these stories will encourage everyone to stay optimistic, and to radiate positive energy to people around us." Cheng added. 

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