Marriott Bonvoy debuts immersive tasting zones at Wine & Dine Festival

Marriott Bonvoy, Marriott International's travel programme, has returned to the Hong Kong Wine & Dine Festival 2026 with all-new immersive tasting zones.

From 29 October to 1 November, 14 participating hotels will come together at the festival, where Marriott Bonvoy chefs and mixologists will present specially created dishes, drinks and immersive experiences celebrating the city's rich culinary character.

"Hong Kong is one of the world's most dynamic culinary destinations, where heritage and innovation come together in truly distinctive ways," said Richard Boyer, regional vice president, South China, Hong Kong, Macau and Taiwan, Marriott International. "We are proud to present our largest showcase yet, celebrating the city's familiar flavours and vibrant spirit through the creativity of our culinary talents. As we look ahead, we're excited to keep deepening this platform and finding new ways to bring Hong Kong's culinary story to life."

Drawing inspiration from the master idea "Mountains. Sea. Seasons.", Marriott Bonvoy's presence at the festival will spotlight the landscapes, ingredients and generations of craftsmanship that shape Hong Kong's culinary identity. At the heart of the experience is a specially curated menu co-created by a line-up of Marriott Bonvoy chefs and mixologists, bringing together contemporary interpretations of local flavours through every plate and sip while featuring the breadth of culinary talent across Marriott Bonvoy's portfolio of hotels in Hong Kong.

Each capturing a different facet of Hong Kong's culinary story, Marriott Bonvoy's festival experience will unfold across three experiential zones. "Hong Kong on a plate" spotlights dishes crafted with local ingredients and regional producers, while "Hong Kong in a glass" brings the city's character to life through a curated beverage journey.

"Hong Kong at the table" takes the experience further, introducing an all-new concept for both Marriott Bonvoy and the Hong Kong Wine & Dine Festival. Brought to life through "The experience lounge", this zone offers elevated tasting moments and omakase-inspired dining experiences in an intimate setting. Guests will experience a series of curated sessions featuring chefs and mixologists across Marriott Bonvoy's portfolio, alongside guest talents from dining and bar destinations in Hong Kong and across the region.

Beyond the tasting experience, Marriott Bonvoy will unveil a limited-edition merchandise collection with Hong Kong heritage textile house Lee Kung Man, offering guests a memorable keepsake from the experience in a wine-inspired colour palette of deep Merlot burgundy and buttery Chardonnay cream. The collaboration also extends to a specially created cocktail, "Cotton tree garden club", which translates the texture and craftsmanship of the brand's iconic garments into a contemporary sensory experience.

This year's participating hotels include The Ritz-Carlton, Hong Kong, The St. Regis Hong Kong, W Hong Kong, JW Marriott Hotel Hong Kong, Hong Kong Ocean Park Marriott Hotel, Hong Kong SkyCity Marriott Hotel, Sheraton Hong Kong Hotel & Towers, Sheraton Hong Kong Tung Chung Hotel, Le Méridien Hong Kong, Cyberport, Renaissance Hong Kong Harbour View Hotel, The Park Lane Hong Kong, Autograph Collection, Courtyard by Marriott Hong Kong, Courtyard by Marriott Hong Kong Sha Tin, and Four Points by Sheraton Hong Kong Tung Chung.

MARKETING-INTERACTIVE has reached out to Marriott Bonvoy for more information.

Don’t miss: Marriott Bonvoy celebrates the art of wine and food pairing across HK

Organised by the Hong Kong Tourism Board (HKTB) and co-organised by the Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the annual flagship event “Hong Kong Wine & Dine Festival” will take place at the Central Harbourfront Event Space and Tamar Park under the theme “Taste the world's best”.

This year’s festival returns on a grander scale, with more than 340 booths, an increase of over 10% from last year, and the event footprint extending to Tamar Park. The festival will bring together fine wines and delicacies from around 31 countries and regions, pavilions from numerous countries and wine regions, including Australia, Canada and South Korea, which are making their debut.

For the first time, the festival will introduce a series of limited-edition, expert-led guided tours and tasting experiences, enabling guests to easily learn about wine characteristics and food and wine pairings. In addition, on Friday and Saturday evenings, the festival will extend its opening hours until 1am for the first time, allowing locals and visitors to raise a glass and enjoy the festivities to the fullest.

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