Marketing Excellence Awards 2022 Thailand: Finalists unveiled

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MARKETING-INTERACTIVE would like to congratulate all the finalists who have represented their teams and showed their support of the inaugural edition of the Marketing Excellence Awards in Thailand.

The award show looks to showcase creativity and out of the box thinking in Thailand’s marketing industry and pave the way to higher standards for marketers. This year, there are 35 categories spanning across diverse marketing disciplines.

Finalists stand the chance of taking home either a gold, silver or bronze trophy for each category, with the ultimate prize being the coveted “Marketer of the Year” title.

The awards were judged by an independent panel of 15 client-side marketers. Sakda Toruen, chief marketing officer, SUCCESSMORE Being Public, said campaigns were hard to judge given the high calibre of creativity and effective solutions.

Another jury member, Ross Brannigan, head of digital strategy & marketing, Hans Airways said that “the quality of initiatives made it challenging to pick clear winners” as each entrant exhibited all round strength from conception to execution.

“The extent of the marketing innovation, creative approach and strategic vision is clearly evident and keeps pace with one of the global economies’ highest growth regions. It was an honour and privilege to participate and kudos to all the applicants who deserve recognition for their very good work. While all categories were impressive, the responses to the pandemic were particularly exceptional during such difficult times,” Brannigan added.

So, who made the final cut? Our judging panel has selected the following finalists

1. Excellence in Advertising
• Apple iPhone M1, ADR Studio
• J League Peel-off, Mask OOH
• #SmilewithOREO, Mondelēz International (Thailand)
• Halls Breath of Thailand, Mondelēz International (Thailand)

2. Excellence in B2B Marketing
• Esports X Business Asia Summit (EXB Asia Summit), Ajinomoto Thailand
• How SIG Drives Awareness with the Virtual Event, SIG Combibloc
• TOA Group & Minimice Excellence in SEO B2B Marketing, TOA Paint (Thailand)

3. Excellence in Brand Awareness
• Spark Online TV Show, Aura Group International
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• YimSu : Smile that can change the world for the better, Colgate-Palmolive
• Virtual H.O.G. Rally 2.0, Harley-Davidson
• Space Sweepers, Netflix

4. Excellence in Brand Strategy
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• Konvy: 9th Anniversary Rebranding Campaign, Konvy International
• Halls Breath of Thailand, Mondelēz International (Thailand)
• #SmilewithOREO, Mondelēz International (Thailand)
• Brand Relaunch - Rubber Ring Campaign, Ninja Logistics (Thailand)
• Fill mission moment = The happiness equation, PTT Station

5. Excellence in Communications / Public Relations
• The Grand Opening of Central Chanthaburi, Central Pattana Public
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• True Aussie Beef & Lamb, Meat and Livestock Australia
• Every Little Act Matters, Nestlé Thailand
• Olay Diversity, P&G Thailand
• Thai Taste Theraphy, Taste Inc Asia
• Thai Vietjet Bangkok - Phnom Penh Communication Campaign, Thai Vietjet
• Unlocking the Future of Investment, XSpring Digital - SiriHub Token ICO

6. Excellence in Content Marketing
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• Falcon x Starving Time, FrieslandCampina
• Create in Public, An Oasis in Private, Huawei
• KDMS Hospital & Minimice Excellence in SEO Content Marketing, Khordee Meesuk Orthopedics Specialized Hospital
• #SmilewithOREO, Mondelēz International (Thailand)
• Nestlé Mochi Black Sesame, Nestlé Thailand
• The Whole Truth, Netflix

7. Excellence in Corporate Social Responsibility
• Spark Online TV Show, Aura Group International
• Foremost For Million Smiles, FrieslandCampina
• Fill mission moment = The happiness equation, PTT Station

8. Excellence in COVID-19 Related Campaign
• Bumrungrad International Hospital - The COVID-19 Challenge, Offering a COVID-19 Vaccination Service to the Public, Bumrungrad International Hospital
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
• Gillette Blue 3 Flexi - How Gillette Leveraged Key Moments to Shave Again, P&G Thailand
• The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
• Robinhood “Platform of Kindness”, Siam Commercial Bank
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies

9. Excellence in Customer Engagement
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• Darlie High Density Gum Care Campaign, Darlie
• #SmilewithOREO, Mondelēz International (Thailand)
• Thai Taste Theraphy, Taste Inc Asia
• Beautify your beauty experience with personalisation, The Estée Lauder Companies
• WeTV Awards 2021, WeTV Thailand

10. Excellence in Data-Driven Marketing & Consumer Insights
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
• Gillette Blue 3 Flexi - How Gillette Converted Consumer Truths into First-Party Data Strategies, P&G Thailand
• The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
• Beautify your beauty experience with personalisation, The Estée Lauder Companies
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies
• Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB

11. Excellence in Digital Marketing
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies

12. Excellence in eCommerce Marketing
• FINN MOBILE Make Sense, FINN MOBILE
• Kao Merries - Marketplace Optimization, Kao Industrial (Thailand)
• Konvy: 9th Anniversary Rebranding Campaign, Konvy International
• Beautify your beauty experience with personalisation, The Estée Lauder Companies
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies

13. Excellence in Event Marketing
• Dirt.Road.Track Media Xperience, Harley-Davidson
• True Aussie Beef & Lamb, Meat and Livestock Australia
• Team Thailand - The Power of Unity, National Olympic Committee of Thailand (NOCT)
• Thai Taste Theraphy, Taste Inc Asia
• Sky Career Festival 2022, Thai Vietjet

14. Excellence in Experiential Marketing
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
• Halls XS the Batman, Mondelēz International (Thailand)
• Team Thailand - The Power of Unity, National Olympic Committee of Thailand (NOCT)
• The Whole Truth, Netflix
• Beautify your beauty experience with personalisation, The Estée Lauder Companies

15. Excellence in Gaming
• Esports X Business Asia Summit (EXB Asia Summit), Ajinomoto Thailand
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
• TRIPLE EXCITEMENT with TRIPLE ESPRESSO, Nestlé Thailand

16. Excellence in Influencer / KOLs Marketing
• Darlie Toothbrush Campaign, Darlie
• True Aussie Beef & Lamb, Meat and Livestock Australia
• NESCAFÉ Gold Crema: The Finest Moment with Jackson Wang, Nestlé Thailand
• Nestlé Extreme Vanilla Strawberry cone, Nestlé Thailand
• Olay Diversity, P&G Thailand

17. Excellence in Integrated Marketing
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• NESCAFÉ Cheer You Up Festival, Nestlé Thailand
• The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
• Thai Taste Theraphy, Taste Inc Asia
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies
• Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB

18. Excellence in Launch / Re-launch Marketing
• Apple iPhone M1, ADR Studio
• Spark Online TV Show, Aura Group International
• FINN MOBILE Make Sense, FINN MOBILE
• Create in Public, An Oasis of Private, Huawei
• Google SEO / Google Ads, Khordee Meesuk Orthopedics Specialized Hospital
• True Aussie Beef & Lamb, Meat and Livestock Australia
• NESCAFÉ Blend & Brew Less Sugar launch, Nestlé Thailand
• NESCAFÉ RTD Espresso Roast, Nestlé Thailand
• The Launch of Bangkok - Phnom Penh Service, Thai Vietjet
• Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies

19. Excellence in Loyalty & Relationship Marketing
• Cisco FSI Summit, Cisco Systems (Thailand)
• My FedEx Rewards: Make everyday a little more rewarding, FedEx Express Thailand
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One

20. Excellence in Marketing Innovation
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• True Aussie Beef & Lamb, Meat and Livestock Australia
• NESCAFÉ AMERICANO Launch, Nestlé Thailand
• Bangkok Breaking, Netflix
• Unlocking the Future of Investment, XSpring Digital - SiriHub Token ICO

21. Excellence in Marketing to a Specific Audience
• Bumrungrad International Hospital, Bumrungrad International Hospital
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
• How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• MILO Pack to School, Nestlé Thailand
• Vicks Vaporub - How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks, P&G Thailand
• Olay Diversity, P&G Thailand
• Gillette Blue 3 Flexi - How Gillette Leveraged Data to Resonate with the Male Audience, P&G Thailand
• The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
• Beautify your beauty experience with personalisation, The Estée Lauder Companies
• Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB

22. Excellence in Marketing Transformation
•  Cisco FSI Summit, Cisco Systems (Thailand)
•  Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
•  True Aussie Beef & Lamb, Meat and Livestock Australia
•  Brand Relaunch - Rubber Ring Campaign, Ninja Logistics (Thailand)

23. Excellence in Media Strategy
•  AIS x YouTube Premium, Advanced Info Services
•  How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
•  Yimsu : Smile that can change the world for the better, Colgate-Palmolive
•  Google SEO / Google Ads, Khordee Meesuk Orthopedics Specialized Hospital
•  Konvy: 9th Anniversary Rebranding Campaign, Konvy International
•  Brand Relaunch - Rubber Ring Campaign, Ninja Logistics (Thailand)
•  Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB
•  Unlocking the Future of Investment, XSpring Digital - SiriHub Token ICO

24. Excellence in Mobile Marketing
•  Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
•  Fueling growth for LA MER’s New Advanced Treatment Lotion, The Estée Lauder Companies
•  Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB

25. Excellence in Performance Marketing
•  How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
•  FINN MOBILE Make Sense, FINN MOBILE
•  Google SEO / Google Ads, Khordee Meesuk Orthopedics Specialized Hospital
•  Winning with outcome-based model: ADA for TMRW by UOB, TMRW by UOB

26. Excellence in Personalisation Marketing
•  How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
• Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day, I.P. One
•  Vicks Vaporub - How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks, P&G Thailand
•  Gillette Blue 3 Flexi - How Gillette Deployed Personalised Marketing to Boost Product Trade up, P&G Thailand
•  The Robinson Salesation Sensation: Ultimate growth hacking, Robinson Department Store
•  Beautify your beauty experience with personalisation, The Estée Lauder Companies

27. Excellence in Pivot Marketing
• Returning Summer Happiness with O2O Marketing: Central Department Store Thailand, Central Department Store
•  Google SEO / Google Ads, Khordee Meesuk Orthopedics Specialized Hospital
• True Aussie Beef & Lamb, Meat and Livestock Australia

28. Excellence in Social Media Marketing
•  Spark Online TV Show, Aura Group International
•  How EBA Chula Achieved 100% Enrollment Rate, Chulalongkorn University
•  Darlie High Density Gum Care Campaign, Darlie
• Unstoppaable Beauty, L'Oreal
• Halls XS the Batman, Mondelēz International (Thailand)
•  Nestlé Yogurt Jelly, Nestlé Thailand
•  Nestlé Ichitan Honey Lemon, Nestlé Thailand
•  SCB TikTok Financial Avengers “From Zero to Hero”, Siam Commercial Bank

29. Marketing Team of the Year
•  Bumrungrad International Hospital
•  FedEx Express Thailand
•  Ninja Logistics (Thailand)