Marie Joyce exits Mamamia to lead News Australia’s Suddenly

News Australia has appointed Marie Joyce as general manager of its content marketing agency, Suddenly.

In the newly created role, Joyce will lead the agency’s strategic direction and growth, overseeing client relationships and driving content solutions for brands including Chemist Warehouse, Youi, The Good Guys and Westpac.

Suddenly sits within News Australia’s commercial content portfolio, alongside Medium Rare, Storyation and Visual Domain.

“Suddenly has had an exceptional year building momentum in the market, with existing clients expanding their partnerships and new clients recognising the value and power of brand content,” Mike Connaghan, managing director of commercial content at News Corp Australia, said. “Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.”

Joyce joins from Mamamia, where she spent the past four years, most recently as national sales director. Her career also includes senior roles at Nova Entertainment, Bauer Media Group and ACP Magazines.

“I’m passionate about solving client problems through creativity, data-led insights and compelling storytelling,” said Joyce. “Suddenly has a well-earned reputation for delivering content that deeply resonates with audiences and drives results. I’m excited to build on that success alongside such a talented team.”

She will start in the role next month, based in Melbourne.