Manulife Philippines names new CMO to steer brand and AI-led growth

Manulife Philippines has appointed Joy Ann Concepcion (pictured) as its new chief marketing officer, effective 27 April 2026, as the insurer sharpens its focus on brand strength, customer experience and AI-driven growth.

Concepcion joins the executive committee and will oversee a wide-ranging remit that brings together brand and advertising, content and social media, performance marketing, propositions, digital platforms, AI and growth marketing, customer experience, digital transformation, and corporate social responsibility.

“I’m honoured to take on this role and to build on the strong momentum the team has created over the past years,” said Concepcion. “Working closely with our partners across the business, my focus is to sharpen how we deliver for our customers – strengthening the power of our brand, simplifying customer experiences, and turning our marketing priorities into real impact and meaningful growth – so we can better serve Filipinos with the protection, health, and wealth solutions they need.”

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Concepcion has been with Manulife Philippines since 2017, holding multiple leadership roles within the marketing organisation. During her tenure, she has contributed to strengthening the company’s brand presence, delivering commercial impact, and building high-performing teams anchored on a growth mindset.

“Joy is a proven builder and strategic leader who brings together creativity, customer obsession, and disciplined execution,” said Rahul Hora, president and CEO, Manulife Philippines. “Her deep experience across brand, digital, and marketing transformation will be critical as we sharpen our focus on customer outcomes and accelerate our ambition to be the #1 choice for Filipino customers.”

Part of Manulife Financial Corporation, Manulife Philippines operates within a global network spanning 25 markets and serving more than 37 million customers. The company’s renewed marketing leadership comes as insurers across Asia accelerate investments in digital platforms and AI capabilities to remain competitive in an increasingly experience-led category.

Join us on 21 May 2026 at Content360 Philippines and be part of the honest, hard-hitting conversations redefining content effectiveness in an AI-shaped, zero-click world!

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