Mannings has unveiled a year-long charity campaign, which will donate HK$2 to a local children's support centre The Hub Hong Kong for each designated Mannings’ own brand health product, aiming to support over 2,200 underprivileged families and children, as well as to raise awareness about children's health conditions in Hong Kong.
Starting from 9 June, the "Helping Kids Grow Happier, Healthier and Stronger" programme will last for one year. Mannings will donate HK$2 for every designated Mannings own brand health product sold on both online and physical Mannings stores in Hong Kong to The Hub Hong Kong, a local children's support centre dedicated to providing educational support to the underprivileged. On “Double Up Days”, which will last from 9 June to 22 June, the donation will be doubled from HK$2 to HK$4.
This comes as Mannings realised only a quarter of Hong Kong's children and adolescents have been able to reach the recommended level of physical activity, while a quarter of the study group are overweight or obese, according to a recent study that it cited. Meanwhile, underprivileged families are more likely to purchase canned food or fast food as their primary source of nutrition during the pandemic due to their financial challenges, resulting in a lack of fresh fruits and vegetables in their diets. The imbalanced diet has put them at risk of prolonged vitamin D deficiency, which can lead to skeletal health issues and immunodeficiency.
Through donating Mannings' own brand health products, Mannings aims to provide comprehensive assistance to children from underprivileged families in Hong Kong through its nutritious supplements and thus, laying a solid foundation for their future development. According to Mannings, it will purchase its own brand "Kids Calcium + D3 Gummies" and "Kids Chewable C + Zinc Tablets" at costs for the children in need in Sham Shui Po and Yau Tsim Mong districts through The Hub Hong Kong. The donation will also be used to launch community sports programmes, organise health workshops or lectures, and provide nutritionist consultation services by Mannings pharmacists and dieticians.
Additionally, Mannings and The Hub Hong Kong launched a "Let’s Get Healthy” Festival on 27 May, which aimed to provide an opportunity for underprivileged families in the nearby Sham Shui Po and Yau Tsim Mong areas to enjoy and have a joyful pleasant family time. The event featured various game booths and health consultation services provided by registered pharmacists and nutritionists from Mannings, educating both the parents and the children more about healthy lifestyles while offering them an experience of playing sports and staying active.
Commenting on the initiative, Andrew Wong, chief executive officer of DFI Retail Group Health and Beauty (North Asia), said: “Leveraging our own brand health products and long-term support from our customers, our partnership with The Hub Hong Kong enables the public to take part in supporting underprivileged children to combat malnutrition, enhance their personal growth and development while shopping for their nutritional needs. We are thrilled to work with The Hub Hong Kong to extend our care to the communities in need, while staying true to the social responsibility that Mannings has always adhered to.”
Meanwhile, Josephine Leung, executive director of The Hub Hong Kong, said: “We are very grateful for Mannings’ ‘Helping Kids Grow Happier, Healthier and Stronger’ charity campaign, as it puts together the collective effort of the community for donating health products and organising various activities for these children in need, helping to nurture their potentials without compromising the priority of mental health.”
MARKETING-INTERACTIVE has reached out to Mannings for more information.
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