Malaysia Airlines parent company gets transparent with customers on carbon emissions

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Malaysian Aviation Group (MAG) is increasing its efforts to be more transparent with its customers regarding its carbon emissions and climate action. The group has partnered with CHOOOSE, a Norway-based climate tech company, in order to develop a climate software solution. This is to support MAG’s commitment to reaching net-zero carbon emissions by 2050 which is MAG’s projected aim according to its sustainability blueprint.

Through this partnership, Malaysia Airlines’ individual and corporate customers can understand and address the emissions associated with their flights by supporting verified carbon offset projects directly when booking through the airline starting June 2023.

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According to a statement to the press, the climate projects that were selected by MAG, in collaboration with industry experts, have been certified by internationally recognised carbon certification standards.

MAG’s aim to provide transparency is encouraged by CHOOOSE’s solution which will be embedded into the customer’s booking flow. Customers will be educated on their carbon impact with precise calculations according to latest industry trends.

Customers can then choose to address the carbon emissions of their flight and support high-quality carbon projects by purchasing verified carbon offsets in line with the UN Sustainable Development Goals.

Following the transaction, CHOOOSE will provide a certificate confirming the customer's climate offset purchase. The partnership is set to expand to include the purchase of sustainable aviation fuel.

CHOOOSE’s CEO and founder, Andreas Slettvol said that the demand for transparency around carbon emissions from customers continues to grow, and partnerships such as the one between CHOOOSE and MAG are crucial in helping to achieve industry-wide change with more sustainable travel options. “MAG is a key player in the travel industry and we are proud to be working alongside them as part of their sustainability strategy.”

The topic of sustainability has been picking up speed in Malaysia as of late. Reported by Bernama on 27 March 2023, Malaysia is making significant efforts to accelerate progress towards achieving its Sustainable Development Goals (SDGs) by 2030.

Local government development minister, Nga Kor Ming, said that institutional frameworks have been put in place to allow all stakeholders to grow their efforts to achieve SDGs. He went on to add that Malaysia remains committed to achieve these goals in order to prove to the world that it is a serious global player pushing for SDG goals based on all initiatives, legal frameworks and core national polices.

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