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LinkedIn names new head of global marketing solutions for HK and Taiwan

LinkedIn names new head of global marketing solutions for HK and Taiwan

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LinkedIn has appointed Anita Lam (pictured) as head of global marketing solutions for Hong Kong and Taiwan. 

In her new position, Lam will be focusing on leveraging the potential of her team to drive growth in LinkedIn’s business and fostering an environment of learning, innovation and collaboration.

Prior to her new role, Lam had worked at Meta for over 12 years. Her most recent position was director, head of industries, Greater China. She had also helmed the roles of head of branding, head of marketing, vertical manager and client partner at Greater China, according to her LinkedIn.

“I am fortunate to be joining a team of such talented, dedicated professionals, and I am looking forward to the journey that lies ahead. I am confident that together, we will achieve remarkable things. Thank you for your continued support and partnership as I transition into this new role. I am excited about the future and look forward to this new chapter,” Lam said on her LinkedIn.

"I am passionate about the mission of LinkedIn and am eager to contribute to our shared objectives," she added. 

MARKETING-INTERACTIVE has reached out to LinkedIn for more information.

Don't miss: LinkedIn is going into CTV. Here's why

Recently, LinkedIn's vice president of marketing solutions Penry Price said that LinkedIn would begin allowing brands to advertise through connected television (CTV) through its platforms and offerings. In a conversation with MARKETING-INTERACTIVE previously, Price explained that a core reason why the platform was exploring CTV for its business-to-business (B2B) brands was simply because members are not necessarily just on the LinkedIn platform all day.

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