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LEGO uses its bricks to recreate damaged parts of HK

LEGO uses its bricks to recreate damaged parts of HK

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LEGO has collaborated with "Walk In Hong Kong" to launch the campaign titled “Playing and creating around Hong Kong”  which brings LEGO's bricks into real life to educate HongKongers on the powers of preservations.  The campaign is in light with LEGO’s 90th anniversary, and global celebrations have already commenced with the theme of “Make the World a Playground”.

In Hong Kong, the campaign aims to invite HongKongers to ride a LEGO special double-decker bus full of Hong Kong elements and giant LEGO mini figures, where participants can enjoy Hong Kong’s amazing scenes via various creative routes on Hong Kong Island, in Kowloon and in the New Territories.



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Consumers can explore the damaged buildings and innovative decorations repaired and created by LEGO brick builder Van Chiu and Andy Hung, one of the LEGO certified masters in the APAC region, with LEGO bricks as their sizes and colours could fill the gaps in the buildings tightly in unique ways. In addition, they can learn more about the ties between LEGO and Hong Kong, as well as children’s pastimes in the old days. LEGO has also invited citizens to report the sites that need to be repaired with LEGO bricks.

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Hung also recreated old special toys and snacks through bricks and created interactive building games with participants. Furthermore, the LEGO masters used different 90th-anniversary box sets to create new works with creativity. For example, the space academy can transform into a camera; the water park can transform into party animals, and the Golden Ultra Dragon turns into the Golden Scorpion. These new creations are now showcased across LEGO certified Stores in Hong Kong and the LEGOLAND Discovery Centre.

Related articles:

LEGO pushes out long-haul campaign to open up conversations in LGBTQIA+ families
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