Lan Kwai Fong and Thailand authorities partner up to bring Songkran Festival to life

Lan Kwai Fong has partnered with The Department of International Trade Promotion of Thai Ministry of Commerce (DITP) for the first time to present a sensational Thai cultural celebration as overseas tourists and large-scale events return to Hong Kong.

This comes as families and friends gather around every April to celebrate Songkran (Thai New Year) by having water blessing ceremonies and paying gratitude to their elders. The inaugural Thai SELECT Carnival 2023 will transform the streets of Lan Kwai Fong into a mini Thailand for one day only on 22 April.

The street festival will bring together over 30 curated Thai brands and a host of cultural awarding of certificates performances taking stage along Lan Kwai Fong and Wo On Lane. Visitors can experience the sights and sounds of the beloved tropical destination by immersing in various experiences spanning F&B, health and wellness, travel, local traditions, amongst others. Visitors of the Thai SELECT Carnival can learn more about the local culinary culture and treat their taste buds to gourmet tastings highlighted by the DITP.

To help Hong Kong people find Thai restaurants providing exceptional quality food, the DITP awards the Thai SELECT certificate to those that use original ingredients to offer an authentic taste of Thailand. Currently, there are 43 Thai SELECT restaurants in Hong Kong.

On the other hand, the Department of Foreign Trade (DFT), Ministry of Commerce of the Royal Thai Government grants qualified rice products with the Thai Hom Mali Rice certificate to boost the confidence of local and international consumers and promote “Think Rice, Think Thailand”.

Chanunpat Pisanapipong, Thai Trade commissioner and consul and executive director of DITP HK said, “Thailand is renowned as the ‘Kitchen of the World’ and our New Year is always a joyous affair. We’re excited to partner up with Lan Kwai Fong to showcase our foods and products from Thailand, and introduce the Thai SELECT certificate for Thai restaurants and Thai Hom Mali Rice logo to more people in Hong Kong.”

Besides the abundance of F&B offerings, the Thai SELECT Carnival also features a host of Thai brands highlighting various wellness and travel products and services. Allan Zeman, chairman of Lan Kwai Fong Group said, “As Hong Kong’s leading cultural and entertainment destination, Lan Kwai Fong continues to bring innovative new experiences to locals and tourists. Thai SELECT Carnival is a truly unique cultural celebration as it brings together more than 30 Thai brands from F&B, health and wellness, and travel under one roof.”

To bring the Thai SELECT Carnival to life, Lan Kwai Fong will deliver an exciting line-up of cultural performances and activities throughout the day. Visitors to the carnival will experience the unique culture of Thailand through traditional song and dance performances, Muay Thai demonstrations, parades amongst others. The highlight of the programming will surely be the water blessing ceremony, an ancient Songkran (Thai New Year) tradition that brings good luck and fortune to everyone around. Carnival goers can also look forward to the Thai dress contest where participants will show off beautiful traditional clothing on the streets of Lan Kwai Fong.

MARKETING-INTERACTIVE has reached out to Lan Kwai Fong for more information. 

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