Kowloon Dairy connects HK families with CGI video

Kowloon Dairy has launched a CGI video featuring its signature fresh milk bottle floating across Hong Kong's Victoria Harbour, to connect every household in the city.

Running from 17 July until 30 August, the campaign “From our family to yours” was done in collaboration with media agency FABCOM.

A spokesperson from Kowloon Dairy told MARKETING-INTERACTIVE that the campaign targeted local families and aimed to reinforce the company’s long-standing commitment to delivering the freshest milk to households every day, connecting families through its high-quality dairy products.

The campaign message was brought to life through a CGI video featuring Kowloon Dairy’s signature milk glass bottle floating across Victoria Harbour.

This visual narrative aimed to highlight the brand's commitment to its vision of fostering lasting connections, conveying that Kowloon Dairy had been a constant presence throughout every stage of consumers' lives.

The Instagram post has received over 3,800 likes and 70 comments,  a check by MARKETING-INTERACTIVE saw. While some netizens said the CGI video looked very realistic, some said the brand has accompanied them throughout their growth.

Apart from Instagram, the video was promoted across Kowloon Dairy’s other social platforms, including Facebook, Xiaohongshu, Douyin, and WeChat, as well as through display banner ads, YouTube, and media placements in Holiday Smart, Weekend Weekly, and Sassy HK.

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Established in 1940, Kowloon Dairy specialises in producing dairy product such as fresh dairy, ice-cream and yogurt products. The brand is committed to maintain the absolute integrity and sustainability of the brand - from farming, sourcing and production, to storage and delivery, according to the release. 

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