



KLIA Ekspres brings Deepavali cheer to WhatsApp with festive sticker pack
share on
KLIA Ekspres is taking its “Faces of KLIA Ekspres” campaign into the festive season with a new Deepavali-themed WhatsApp sticker pack, aimed at connecting passengers through shared cultural expression.
The campaign, which highlights the people behind the brand. From its friendly crew to the diverse travellers it serves, now extends into the digital space with stickers inspired by traditional Deepavali motifs such as oil lamps, kolam patterns, and festive ornaments. Each sticker features warm greetings that capture the spirit of light, joy, and togetherness.
Don't miss: How ERL turned RM4,000 into a viral Malaysia Day campaign
By integrating cultural elements into everyday messaging, KLIA Ekspres is reinforcing its image as a people-centric brand. The initiative not only celebrates Malaysia’s rich heritage but also encourages passengers to bring a touch of festive cheer into their digital conversations, making everyday interactions more meaningful during the holiday season.
This move underscores KLIA Ekspres’ focus on engaging travellers beyond its transportation services, connecting with them through creative, culturally relevant touchpoints.
Previously, KLIA Ekspres ran a campaign with the slogan: "Ekspres real moments", which was featured across its social media posts and videos for a period of time as a part of its 23rd anniversary. More recently, it ran its "Ekspres to wonders" campaign, in partnership with Bank Islam, CIMB Bank, Visa, Maybank, and Koppiku, offering rewards and deals for travelling with KLIA Ekspres.
Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join the industry's leading marketers at Digital Marketing Asia 2025 Malaysia on 30 October to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.
Related articles:
ERL partners local artist Nas Suha for iconic Malaysia Day mural at KL Sentral
Express Rail Link celebrates Merdeka Day with KLIA Ekspres
How Malaysia's commute became prime real estate for bold campaigns
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window