SG edutainment centre Kiztopia enters Hong Kong to share vision of 'learn through play'

Kiztopia, Singapore’s mega-indoor kids’ edutainment centre, has officially made its presence in Hong Kong, sharing the core vision of “Play to learn, learn through play” where children get to fully immerse in an environment of fun and meaningful play.

With eight wildly popular original cartoon characters to excite and inspire kids, Kiztopia guides kids on their journey through the 15 major play zones at New Town Plaza. Besides providing stimulation for the senses, the play areas are also designed to incorporate the eight intelligences such as Word Smart, Music Smart, Logic Smart and Picture Smart. This aids in the holistic development of children and fundamentally redefines the experience of a children’s indoor playground.

Set to capture the hearts of children, the showstopper zone is the most impressive area on site. It comprises of three major play zones including Mojo Zone; Ninja Warrior Zone which includes obstacles such as meteor swing, rope bridge, vertical wheel, revolving turnstile, tree-log swing, and more; and Mark’s Trampoline Zone.

In a conversation with MARKETING-INTERACTIVE, Ricky Ng, director of Kiztopia Hong Kong said: “Hong Kong is one of the most important markets for our trade in Asia as it has solid economic foundation, intensive population, high spending power and parent’s keen interest in kids’ investment on their healthy growth. We have firm confidence in Hong Kong market and think there are still opportunities for more Kiztopia outlets in various promising areas.”

In addition, Kiztopia hopes to bring Jumptopia pop-up event, which was previously launched in Singapore, to Hong Kong, “Our Jumptopia has redefined the concept of bouncy castle and made every pop-up event a very good moment for kids-parents bonding. We want to find suitable venues in Hong Kong and bring the fun and joy to Hong Kong kids and parents,” Ng added. 

Ng said the Hong Kong market has a great impact on nearby markets and Kiztopia’s success in the city would facilitate the expansion in the surrounding markets. “Hong Kong has a solid and active market for IP licensors and licensees. We hope to leverage local intellectual property businesses targeting kids and families to boost brand awareness in Asia. We have taken the first step in the staycation collaboration with Pan Pacific Hotel of Singapore and expect to see more to come along our expansion in the region,” Ng added. 

In terms of marketing strategies, Kiztopia puts a very heavy weight on marketing as it spreads important messages to its target customers about what Kiztopia is and what it brings to kids and parents, according to Ng. In Hong Kong, Kiztopia is exclusively partnering with world-renowned travel booking platform Klook to launch ticket sales. Tickets are available for purchase on both Kiztopia Hong Kong website and Klook online platform.

Leveraging on Klook’s extensive user network and both parties’ 360-degree marketing channels, a wide range of Hong Kong parents and overseas visitors will be able to experience Kiztopia first-hand by grabbing tickets online. Kiztopia Hong Kong also actively updates official Facebook & Instagram to share news & promotion with target audience.

Ng said: “Kiztopia founders have special bondings with Hong Kong and we all believe in the future of Hong Kong. Kiztopia’s first overseas flagship outlet at New Town Plaza came through a very challenging process, but finally we made it happen with our working partners’ support. In the future, we want to make more things happen so that more kids and parents could share the fun and joy brought by Kiztopia.”

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