KitKat drops $80 ‘commuter camo’ hoodie to help Aussies dodge small talk

KitKat is entering the merch game with a cheeky commuter-friendly twist, launching a limited-edition camouflage hoodie designed to help Aussies reclaim their commute as sacred “me time.”

The reversible KitKat Commuter Camo hoodie is inspired by the iconic seat prints found on public transport across Australia. Retailing for $80, the hoodie zips up completely for maximum invisibility and even features an insulated “choc pock” to carry your KitKat on the go.

The drop comes off the back of research from Nestlé, revealing 59% of Australians wish they could be invisible on their commute, with 56% preferring to avoid small talk altogether. On average, Aussies spend 194 hours a year on public transport, with 87% commuting solo.

“KitKat’s mission is to help give Aussies better breaks,” Shannon Wright, Nestlé head of marketing – confectionery, said. “Our KitKat Commuter Camo Hoodies are a playful way to empower commuters to claim back their commute as break time and say – ‘No talk, just break.’”

KitKat partnered with satirical content creators Swag on the Beat to launch the campaign, leaning into the all-too-familiar moment of dreading a surprise run-in with a co-worker.

“You’re in your break mode, music up, then bam, you spot someone you know from work but might not want to talk to. Disaster,” the duo said. “But if they can’t see you, they can’t speak to you.”