KFC ‘boybands’ new tenders in latest campaign
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KFC Australia has enlisted a fictional boyband to launch its revamped Chicken Tenders in a new campaign from Special.
More Tender Than Ever takes the idea of tenderness fairly literally, putting the chicken through a fictional “boy-banding” process complete with harmonies designed to make the product even tenderer. KFC ‘boybands’ its new tenders …
The campaign also introduces an expanded range of 11 dipping sauces and will run nationally for six weeks across television, YouTube, SVOD, OOH, paid social and creator content.
KFC SOPAC chief marketing officer Vanessa Rowed said the idea was designed to turn what could have been a conventional product launch into entertainment.
“Our boy-banding process sets the stage for a truly transformed product story, bringing the obsession behind our new Tenders to life with maximum entertainment,” Rowed said.
Special CCOs and partners Tom Martin and Julian Schreiber said the agency wanted to avoid an “ignorable product relaunch”.
“The result is a big, unusual, delicious fever dream that transports us all to a tenderer time in our lives,” they said. KFC ‘boybands’ its new tenders …
The campaign was directed by Revolver's Leilani Croucher, with music from OTIS. EssenceMediacom handled media.
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