KFC appoints We Are Social as social agency of record

KFC Australia has appointed We Are Social to lead its social media strategy and execution, influencer partnerships and real-time activations.

The socially led creative agency will take charge of strategy and delivery across always-on content, culturally driven campaigns, influencer programs and live social activations. The work will support KFC’s new brand platform, FLG, and aims to build deeper connections with younger, social-first audiences.

We Are Social joins KFC’s agency village alongside Ogilvy and EssenceMediacom, with creative, media and social efforts to be developed collaboratively.

“Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly,” said Suzie Shaw, APAC CEO at We Are Social. “We’re here to build on that equity with ideas that earn attention and spark the kind of conversations Australians actually want to be part of.”

Sally Spriggs, group marketing director at KFC Australia, added: “We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.”

We Are Social also works with KFC in Thailand.