Jollibee's Peach Mango Pie gets an IRL upgrade at The Dessert Museum

In a marketing landscape where experience matters just as much as product, Jollibee is betting big on a fan-favourite: its Peach Mango Pie. The Filipino fast food giant has partnered with The Dessert Museum at S'Maison to launch the Peach Mango Pie-Palooza Room—a hyper-sensorial celebration of its newly reformulated pie.

This activation leans heavily into visual storytelling and user-generated content, a strategy that continues to dominate consumer engagement. The room is no subtle nod—it's a full-throttle homage to the dessert, wrapped in Instagrammable installations and peachy pastel overload.

From the outset, visitors are immersed in a surreal orchard scene where oversized peaches and mangoes double as photo spots. Inside, guests are encouraged to interact with features like a "Chunk Tank" and a "Pop-it Wall," designed to echo the tactile joy of biting into a warm pie. Even birthdays get a branded twist, with a Jolly Kiddie Party zone ready for celebrations—catered, of course, by Jollibee.

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The new room marks a celebration of the revamped Peach Mango Pie—now with even more generous fruit chunks wrapped in the brand's signature golden crust—offering visitors a playful way to indulge their cravings while making lasting memories.

In classic Jollibee fashion, there's a promotional hook: visitors who snap a photo in the themed room and share it on social media using the hashtags #JollibeexTDM and #PeachMangoPiePalooza get a free Peach Mango Pie. The incentive ties digital buzz back to the product, creating a closed loop of engagement, experience, and actual consumption.

Open daily from 10AM to 10PM, the Peach Mango Pie-Palooza Room reflects how heritage food brands are adapting to Gen Z and millennial expectations—prioritising immersion, interactivity, and, crucially, content-worthiness. This isn't just dessert; it's dessert theatre. For Jollibee, it's another case study in turning nostalgia into now.

"Step into a world of chunky Peach Mango goodness at The Dessert Museum!" the company said. "Starting April 8, all guests who visit the Peach Mango Pie-Palooza inside The Dessert Museum get a free Peach Mango Pie!"

More recently, Jollibee teams up with ultramarathoner Natalie Dau as she sets off on a record-breaking run across the Philippines, blending sport, community engagement, and charity.

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