Jodie Bradley joins Medium Rare as senior agency director

Medium Rare has appointed Jodie Bradley to the newly created role of senior agency director, as the business strengthens its focus on owned and retail media solutions.

Bradley joins from ARN, where she spent 15 years, most recently as group business director within the agency sales team. In her new role, she will be responsible for growing agency partnerships and developing strategic solutions across Medium Rare’s portfolio, which includes CommBank Connect, David Jones Amplify and Qantas Travel Insider.

She will also represent the agency’s Sponsorship and Experiences division, which works with clients such as Melbourne Business School and Woollahra Council.

Bradley will report to Medium Rare managing director Nick Smith, who said her deep industry relationships and commercial experience made her a strong addition to the team. “Throughout her career, Jodie has built a strong reputation for client engagement and sales success. We’re excited to welcome her to Medium Rare at a time of growth and opportunity for the business,” he said.

Bradley said the move comes at an important moment for the owned media category. “It’s a really exciting time to be part of the owned media space and Medium Rare is at the forefront, offering unparalleled opportunities for clients,” she said. “I look forward to collaborating with some of the country’s most recognised brands to drive innovation and customer engagement.”

Her appointment is effective immediately.